@Obi Odigboh https://www.loom.com/share/a6981af9659948d1879064be95c96555

On the right track mate. Think about how your going to silo your keywords under these ad groups and what could be missing from them. Its not a hard rule but keep in your head about 3-5 related keywords per ad group so you can design the ads/landing page around the same context and keep everything relevant to the search.

Absolutely Massive. Congrats Grafton

@Grafton Perry Nothing wrong with quiz forms they can be used great for qualifying leads beforehand. With larger campaigns and wanting to filter noise and bad conversions i would highly recommend. With smaller campaigns and budgets i would usually not use them as it adds an additional hurdle

@Mahamadou Gumaneh touray Depends what you need to change. Yes it can be annoying when you trigger the relearning but sometimes it is inevitable.

I wouldnt stress too hard about it. If your campaign is at a stage where lots of changes are required then a relearning time isnt bad for the account.

@Bart Wojciechowski Hey Bart For the start of a campaign those settings look pretty good and i would set up the targeting based on search terms and sites visited in much the same way. I also agree with leaving out adding the interests for the moment. This will let your campaign focus on the people searching and visiting sites more. You can always add them later if you need to expand your reach but you are correct that the audience pool is more diluted. You can always set up some audiences and interests as observation only so you can track some data and see if they may be worthwhilst later on or use them as bid adjustments.