Short-Form Content OR Full Funnels
I’m at a strategic fork right now and trying to stay disciplined instead of chasing complexity. I have solid experience in short-form content creation and genuinely enjoy it. I can confidently produce high-quality reels and understand how to shape content around a brand’s positioning and tone. There’s very little learning curve for me here. At the same time, I’m aware that for many local businesses, short-form content alone doesn’t directly generate leads. Paid ads and simple funnels usually drive the lead, and organic content acts more as the trust layer when prospects “check the business out.” So my internal debate is this: - Do I double down on short-form content as a focused service, get very good at selling it via cold calls, and start generating revenue now? - Or do I go deeper into Meta ads, lead funnels, automation, nurturing, etc., knowing there’s a steeper learning curve but potentially clearer ROI positioning? My current leaning is to: Start narrow with short-form content. Position myself as the person who strengthens a business’s digital first impression and trust layer. Generate income and build sales skill. Learn paid ads and funnels on the side. Stack skills gradually instead of trying to become “full service” immediately. I’m trying to avoid overexpanding too early and instead build competence, positioning clarity, and revenue momentum first. Would appreciate thoughts from people who’ve been at a similar fork. @Aaron Brewer @Twana Kergaye @Akachukwu Nwamu @Kyle Chan