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Owned by Dakota
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19 contributions to AdClass
10d •
Broad Targeting?
Hey @Dakota Hermes Newbie in media buying here, I just launched an ad campaign yesterday for a call funnel I’m running and I left the targeting broad (Given that’s what everyone’s recommending these days) … we launched at $50/day … Maybe I’m just panicking here but so far it’s spent $60 and I’ve gotten 6 applications who are NOT in my target audience, thankfully they never get to see the calendar and the TY page so they don’t trigger the pixel/CAPI for the schedule event we’re optimizing for. My question is, is it normal for meta to show my ads to different audiences in the mean time while trying to figure it out? Or is there something wrong? It's a new account btw I know $60 is not a lot, and we’re just approx 800 impressions in, however I’m curious, I’m sure as hell my ad and funnel messaging is NOT the issue, and we have a robust application so it’s definitely not a messaging problem.
0 likes • 7d
@Onya Valentine if you're sending via conversion api, check that your events are deduplicating properly in events manager
1 like • 6d
@Onya Valentine that's a great start!!
12d •
Lead vs Schedule optimization
We've got an account with basically no calendar availability right now as they're transitioning sales teams. It's opt-in → VSL → book a call. Currently optimizing for Schedule, but would it make sense to relaunch and optimize for Lead while we can't get schedules coming through?
1 like • 12d
typically if I don't have any sales availability and I'm running a VSL book a call funnel, I'm just going to turn it off. The reason being is that the propensity for a lead to come back and book later is a lot lower than them to just book in the funnel when they first opt-in. So if availability is the constraint, I'm probably going to turn down ad budget or turn it off completely while we wait to open more slots. Alternatively if you have a lead magnet or something that can provide a lot of value for leads, you could run that in the meantime
28d •
if your high ticket funnel isn't scaling on paid... watch this.
for this vid, I just wanted to think through every step of the high ticket funnel and what friction points can help get a high quality conversion. it's in the weeds, and heavily detailed, but for the right person, this video might unlock some real scale.
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Dec '25 •
if your CPMs are high, watch this.
CPMs get blamed for bad ad performance more than almost anything else. But in most accounts, CPMs aren’t the real problem — they’re a symptom. In this video, I break down: - When CPMs actually matter - The difference between CPM vs cost per reach - Why frequency silently destroys performance - The fastest levers you can pull to lower CPMs - Why better ads beat “media buying tricks” every time If you’re seeing: - Decent CTR but terrible CPC - Rising costs with no clear explanation - CPMs that feel “out of your control” This video will help you diagnose what’s really happening — and what to fix first.
0 likes • Dec '25
Curious - you guys seeing high CPMs in any of your accounts?
1 like • Dec '25
@Simon Gutierrez working on a course for the new year!
Dec '25 •
Maximize number of leads vs Maximize number of conversion leads
Would love your input on this topic ladies and gents 😃 Maximize number of leads = for newer accounts so the algorithm learns who your avatar will be Maximize number of conversion leads = for seasoned accounts where the algorithm knows your avatar
1 like • Dec '25
at the end of the day, you wanna optimize for the thing that gives you the best quality lead and you have enough volume for. so, qualified leads, as long as you have 10 in a 3 day time period or more.
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