Looks like you guys are renovating the classroom. Can you help me understand what you're building and how you're organizing your thinking and outline?

Hey. I’m at 1% conversion rate for my community from free to one of two tiers. I’m emailing, dMing and posting content that’s getting engagement, 45% are engaged and I’m posting offers every week. Tiers are 27$ and 67$ This conversion seems low. Am I right? I’m looking for hints, tips or maybe just some soothing words that everything is going to be alright. 👍🏼😆😢 Is anyone else in this same boat?

Here’s what my (actual) numbers show me: 1. My blended cost per lead is $2.97 2. 12% of leads are requesting info to work with me 3. 12x blended ROAS this month (big change) 4. I have made 93 offers (no sales calls) 5. I have enrolled 15 clients in 17 days 6. I have added 9 customers 7. About page 20% conversion What’s not working based on these numbers: 1. Free workshop conversion is much lower than paid 2. Speed of Consumption of free content 3. Initial chat response rates 4. My 🔥 streak I seem to always lose it on weekends What’s my plan for the rest of the month: 1. Fix messaging to attract more buyers 2. Upgrade welcome sequence DMs 3. Ads are tiring need to update with fresh creative 4. Update VSL 5. Update new Branding everywhere 6. Improve / simplify application process 7. Improve paid workshop funnel conversions 8. Build content creation system with Ai 9. Update all my courses to include GPT Co-Pilots If you don’t track the data how can you know what to focus on to actually grow your business?

Personality Driven Marketing! As much as traditional marketing works, at a certain point your offer is just another offer. You become commoditized. The only way to stand out is to have personality. Not just being Mr. Perfect who has it all figured out, but a flawed human being that your audience can connect with. Your story Your character Your Enemy( what you stand against) Your cause Your opportunity This is why we love superhero movies like Spider-Man or Superman. They all have these elements, and as superhuman as they are, they also have flaws that we can connect with. This is what makes your “unique offer.” I used to think a “unique offer” was all about wording things differently and offering something slightly different from everyone else — and I was wrong. (Not entirely true) And if you were thinking the same, that is why it seems so hard to understand your offer, the messaging, and its positioning in the market. The stronger your personality-driven marketing is, the broader your offer can be. This is why influencers with huge audiences can get away with selling something with a broader message. People are not just buying the product or service — they are buying because they are interested in you. (And of course, if they dialed in the offer, message and deliverables it would convert even more.) Think about why you joined here. In my opinion, @Dan Harrison can still improve his personality marketing, but that is a big part of what makes his offer “unique.” His story of being broke and how he changed. His character — a religious, chill leader, almost zen-like, who prioritizes his lifestyle. His enemy is biz models that slave you and rob you from what really matter- Family and doing things we love His cause is to help you build the life you want. Make your life great again. And the opportunity is that he is giving you the blueprint and the coaching to do the same. I might not have nailed this completely, so I may need to study Dan more. But the point of this is to get you thinking about your personality-driven marketing, because that is what is going to make you stand out.