Personality Driven Marketing! As much as traditional marketing works, at a certain point your offer is just another offer. You become commoditized. The only way to stand out is to have personality. Not just being Mr. Perfect who has it all figured out, but a flawed human being that your audience can connect with. Your story Your character Your Enemy( what you stand against) Your cause Your opportunity This is why we love superhero movies like Spider-Man or Superman. They all have these elements, and as superhuman as they are, they also have flaws that we can connect with. This is what makes your “unique offer.” I used to think a “unique offer” was all about wording things differently and offering something slightly different from everyone else — and I was wrong. (Not entirely true) And if you were thinking the same, that is why it seems so hard to understand your offer, the messaging, and its positioning in the market. The stronger your personality-driven marketing is, the broader your offer can be. This is why influencers with huge audiences can get away with selling something with a broader message. People are not just buying the product or service — they are buying because they are interested in you. (And of course, if they dialed in the offer, message and deliverables it would convert even more.) Think about why you joined here. In my opinion, @Dan Harrison can still improve his personality marketing, but that is a big part of what makes his offer “unique.” His story of being broke and how he changed. His character — a religious, chill leader, almost zen-like, who prioritizes his lifestyle. His enemy is biz models that slave you and rob you from what really matter- Family and doing things we love His cause is to help you build the life you want. Make your life great again. And the opportunity is that he is giving you the blueprint and the coaching to do the same. I might not have nailed this completely, so I may need to study Dan more. But the point of this is to get you thinking about your personality-driven marketing, because that is what is going to make you stand out.

What’s up my fellow Founders! How’s the holiday season treating you? Whats your favourite gift that you received? Or that you gave? Would love to hear some fun stories 👇 Share some tales and pictures on this post! AND, for any of our VIP or Premium members: How’s things on the business front? Does anyone need support? Drop any questions below and we will do our best to provide some holiday support before we officially come back in the New Year 😁

A lot of people say:“I hate selling.” But here’s the truth: You’re not scared to sell.You’re scared to manipulate. And those are not the same thing. Think about it like this 👇 If a doctor knows what’s wrong with you and knows how to fix it…should they stay quiet so they don’t feel “pushy”? No. That would be wrong. If someone is drowning and you have a life preserver…is it rude to throw it to them? No. They already want help. That’s what real selling is. ❌ Manipulation = convincing someone to buy something they don’t want ✅ Selling = showing someone that what they already want is right here If your offer genuinely helps people, staying quiet isn’t humble.It’s actually hurting them. You were never afraid to sell.You were afraid of what you thought selling was. Question for you 👇 What makes selling feel uncomfortable for you right now? • Fear of being pushy? • Fear of judgment? • Not confident in your offer yet? • Something else? Reply below — I’ll help you reframe it and show you the clean way to sell without feeling gross.

@Artin Asghari and I spoke for 10 minutes about my IG ads not converting to group members. I was stumped. Artin figured it out in 30s. I just had to change my ad objective from cost per landing page view to cost per conversion. In under 12 hours I have 9 new members with no increase in ad spend. This is a great Christmas gift. Thanks Artin.

hello everyone , thought I might just tell you about my win!! So I started running ads 4 weeks ago… I started testing ads and I’ll Be honest I don’t have a huge budget so you can imagine testing ads and not getting it right I was alittle worried. But 3rd time was a charm! I didn’t give up. And guess what , my predicted numbers are even better than I could imagine! I’m driving members into my FREE woman’s singing community , it’s costing about $2.51 per free member. And yes it took about 7 days until people started interacting with me , and now they are 🤸 So to anyone starting ads, sometimes ya got to test test test and don’t worry the group will interact soon enough!! I’m looking forward to keeping you up to date in the next month when I move my free members into my paid singing community ✨😜🫶🏽