Our own @Des Dreckett is hosting this session. Check it out! Why Some Skool Events Get 3x The Turnout For ages, I assumed the best way to run a community event was getting members to join first, then watch. Turns out that's backwards, and I've got the data to prove it. I tested this across a few different communities over the past few weeks, and the results genuinely changed how I think about running events. Not a small difference either. We're talking roughly 3x the turnout when you flip the usual order. On Thursday 20th August at 8 pm GMT (3 pm EST / 12 pm PST), I'm presenting live across multiple Skool communities to break down exactly what I found. I'll walk through what the data actually showed, why the "join first" model quietly kills turnout for most community owners, and what I'm doing differently now with my own events and with clients. This isn't theory. It's what's actually working right now, and you'll be able to apply it to your very next event. If you run a community, host webinars, or run any kind of live session and want more people actually showing up, this one's for you. Drop a comment if you're planning to join live. See you Thursday.

One of the most important things I've learned since becoming an online entrepreneur is that the most important thing you can do to grow your business is to build relationships. Many of us (myself included) have rushed to promote our groups and services that we care so deeply about. And it only makes sense - we are excited about what we are doing! Today, I'd like to invite you to take a step back and introduce yourself to the group by answering the following questions: 1. Who are you personally? 2. Who are you professionally? 3. What is something you love doing outside of work? 4. What is something surprising about you? As you open up and make more connections, you will find that not only are people more interested in what you do, but they will also be more interested in helping you make connections with other people they know! 😉 After you introduce yourself, please scroll through the other introductions and add a comment to someone you have something in common with or would like to know more about. 😊 Please add your introduction in the comments below! ⬇️

For 24 hours (midnight to midnight Friday), you will have the opportunity to post once an hour promoting anything you like!!! This only happens 4 times a year, so you will want to take advantage of this opportunity! Check out the video of "Classy" below explaining how it work. And thanks to @Joe Hache for the video!

This optional meeting is your chance to learn from other serious Skoolers about how they have structured their communities and how they are monetizing them. Share what you have done, what you are doing, and why. Learn from each other, ask questions, grow, and implement. Check the calendar for the times in your time zone. This session is restricted to VIP members only. Not a VIP member yet? The VIP cohort is by application only and it opens up only 4 times a year. The next application period will begin on August 27, so make sure you are following me so that you don't miss the announcement and all of the details!

We've got some exciting things happening this week that you'll definitely want to mark on your calendar. Check out the CLASSIFIEDS' calendar for the exact times in your time zone. 🙌 On Tuesday, we have the second PERSONALS of the month, which means it is our Breakout to Breakthrough session - when we discuss a topic of interest to the members and learn what others are doing to grow their communities. This week, we'll be discussing community reviews. To become a Premium member and join us, please click the Upgrade button in the side panel. It's only $3/month, but the price is going up to $5/month in September, so lock in your pricing now! 🎊 On Wednesday, our VIP group is having an ad hoc meeting to discuss customer journeys, monetization, and funnels. You will note that there is no option to upgrade to VIP. That is because it is by application only and it opens only once a quarter. The next round of applications open August 27. Make sure you are following me so that you don't miss that announcement! 🥳 Last but certainly not least, our once in a quarter free-for-all is happening on Friday!!! The Back To School Bonanza is a 24-hour posting party. Beginning at midnight Eastern on the 21st and ending at 11:59 pm Eastern on the same day, you will have the opportunity to post once an hour every hour promoting ANYTHING you want - paid, free, on Skool, off Skool, etc. There are only two rules: you can only post once and hour AND for every post you make, you must comment on at least three other posts. So, if you are using a posting scheduler, make sure you also save time in your day to comment accordingly. There is NO posting and 👻 allowed! So, a fun week ahead to round out the summer. I can't wait to connect with you all!