Next week starts a new challenge! So far, this week, we saw: @Tarna Fuller and @Christine Miller share their posts in this group. @Lucy Hutchings got some leads from one of the posts she made and @Naomi Adek got a lot of action on one of the posts she made. So, let's keep the momentum going! What do you guys want to work on next week?

I'm a day behind because I saw this after I posted yesterday. The problem I called out: Being a stressed out busy mom trying to lose weight but being too exhausted to be consistent Where I posted: 🔲 Facebook 🔲 Instagram (both) The hardest part for me was: Finding the right words One thing I noticed while writing it: I spend too much time editing thoughts for not a lot of ROI FB: https://www.facebook.com/share/r/1Cg4118mCu/ IG: https://www.instagram.com/reel/DXrS6OHEYsn/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

I clocked in this morning and saw @Lauren Greene was in the lead (although @Lucy Hutchings just overtook her with her TV appearance announcement)! ❤️ So, we're giving it to @Lauren Greene as the winner of April's Mompreneur Games! Congrats on winning and send me a DM to book your free 1:1 coaching call!

Template I used: Finish the sentence How many comments I got: none so far, just posted, but engagement over my last 5 days is really up!! How many DM conversations it sparked: none yet, but I'm ready!! Biggest takeaway from the whole 5 days: I do better with prompts for my social engagement posts lol Fb https://www.facebook.com/share/p/1DxqHHVa9x/ IG https://www.instagram.com/p/DX0jUMUHLJa/?igsh=MTEyYWtxNmNsZm02MQ== @Michelle McCartney

Today you bring it all home with the Engagement Post. This is the post that turns silent followers into active conversations. Conversations turn into DMs. DMs turn into clients. _____________________________________________________________________________________________________ Why It Works Engagement Posts are the most underused post type in coaching. Most coaches post tips, stories, and offers, then wonder why nobody's talking to them. Conversations don't happen by accident. You have to invite them. An Engagement Post does one job: get your audience to comment, reply, or DM. That's it. It's not trying to teach. It's not trying to sell. It's trying to start a conversation. Once someone comments, you have an opening to message them. That's where real relationships and real sales happen. ____________________________________________________________________________________________________ Three Rules 1. Ask one specific question, not a vague one. "What's your biggest struggle?" gets crickets. "What's one thing you're tired of hearing other coaches say?" gets answers. 1. Make it easy to answer in 5 seconds. Long, thoughtful questions feel like homework. Quick questions get quick replies. 1. Reply to every single comment. This is where the magic happens. Every reply is a chance to deepen the conversation and move it to DMs. _________________________________________________________________________________________________ Today's Action Write and post your Engagement Post on Facebook and Instagram. Then block 30 minutes today and 30 minutes tomorrow to reply to every comment thoughtfully. Copy-and-Paste Templates Pick the one that feels most like you: The Either/Or: Quick question for the [your audience]: [Option A] or [Option B]? Drop your answer below 👇 The Fill in the Blank: Finish this sentence: "The hardest part of [thing your audience is doing] is _____." I'll go first in the comments. The Hot Take Invitation: Unpopular opinion time. What's something about [your industry / topic] that everyone says but you secretly disagree with? No judgment here. Just curious.