Feb 19 • Artificial Intelligence
Rundown Product photos to videos
AI TRAINING
The Rundown: In this guide, you'll learn how to turn a product photo into a cinematic clip ready for social media using Runway's video generation tool. This method excels at creating consistent clips that are ready for ad campaigns and product announcements.
Step-by-step:
- Grab a product photo first — Runway will use it for the start frame. Don’t have a product? Use a software mockup or ask Gemini to generate one for the brand
- Drop the photo into any AI, prompting: "Write me a brief video prompt to use in Runway to generate a social media video based on this product photo. Add animations and/or camera movement if applicable"
- Next, go to Runway > Tool > Video and add your starting frame and the AI-generated prompt
- Rinse and repeat for the rest of your product photos. Try different combinations of text overlay and music when you post them to socials
Pro tip: This is also a great way to enhance your existing ad sets — try adding them to your in Google or Meta campaigns.
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Rundown Product photos to videos
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