🌿 1 pager: The Sacred Sales Script

24d • SALES

Phase 1: Discover Their World

Goal: Map the reality. Be the curious observer, not the expert (yet).

The Opener: "To start us off, tell me a little about where you are right now with [their area: e.g., your health / your spiritual path]. What does daily life look like for you in that space?"
The Depth: "I see. And are you navigating that mostly on your own right now, or are you part of a container or program?"
The Pain Point: "Looking at all of that... what has been the most frustrating part for you lately?"

Pro Tip: Listen for the "Gaps." If they say they are "fine," ask: "What’s the one thing that, if it stayed exactly like this for another year, would be unacceptable?"

Phase 2: Surface the Desire

Goal: Let them paint the "Gold Rolex" version of their life in vivid color.

The Magic Wand: "If we could wave a magic wand and things looked exactly the way you wanted six months from now—no restrictions—what would that actually look like?"
The Expansion: "You mentioned [use their word: e.g., 'freedom' or 'vitality']. Tell me more about that. What does [word] actually feel like in your day-to-day?"
The Meaning: "And what would it mean to you, personally, to finally have that?"
The Timeline: "How long have you been carrying this vision?"

Phase 3: Make Them Defend It

Goal: Shift the burden of proof. Let them argue for why they need this NOW.

The Obstacle: "You’ve clearly wanted this for a while. What do you think has been the real thing keeping you from making it happen until now?"
The Value: "If someone could hand you a path to [restate their Phase 2 dream]—and you knew it was the real deal—what would that be worth to you?"
The Cost of Inaction: "And if nothing changes? If we speak again a year from now and you’re still [restate their Phase 1 pain]... how does that feel?"

Phase 4: The Natural Close

Goal: Reflect their words back to them and open the door.

The Reflection: "Based on everything you’ve shared, it sounds like you’re done with [Phase 1 Pain] and you're ready for [Phase 2 Desire]. Does that feel accurate?"
The Offer: "[Program Name] is exactly that. It is a [type of container] designed specifically to help you [use their words from Phase 2] through [your 2-3 pillars]."
The Investment: "The investment for this is [Price]. Based on our conversation today—does this feel like the door you’ve been looking to walk through?"

The "Golden Rule" Checklist