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The most expensive mistake in watch collecting isn't the watch
You've seen it happen — maybe you've lived it. A piece that looked right on paper, felt wrong on the wrist, and lost value the moment you tried to move it. A "deal" from a seller whose reputation you couldn't verify. A reference you passed on because you didn't know enough yet, and regretted six months later. None of that is a spending problem. It's an information problem. And information in this hobby isn't hard to find — it's hard to trust. YouTube has opinions. Forums have arguments. Hype pages have agendas. None of it tells you what to do with your specific budget, taste, and collection goals. That's the gap Watch Lover Premium closes. You get direct access to serious collectors and experts who've made the mistakes so you don't have to. Live calls where you can bring a real purchase decision and leave with a real answer. Trusted vendor relationships built over years, not hours of research. A community where the baseline level of knowledge is genuinely high. The collection you're trying to build in two years, alone — some of these men built it in twelve months, together. The room you're in determines the speed you move at. Join Watch Lover Premium here: https://www.skool.com/watch-lover/plans
The most expensive mistake in watch collecting isn't the watch
Monterey Monday
With Monterey celebrating 4 years in business today I figured I’d show my support with the EBC Polar on the wrist today. Congrats to @Tim Hermes and the team at Monterey. I’d love to add more from the brand down the line (the Hatfield and the Slipstream are calling especially loud).
Monterey Monday
WOTM - May 2026
What a Month, as usual my Tudor is out in front, it is my favourite watch after all. If I didn’t own the Tudor then it is no surprise to anyone that the Ascent 41 Blue MoP would probably be the front runner. In third place for this ,month though are 3 watches that win favour at different times. the Islander has a terrific day date complication and colour, the Snoopster is just such a fun watch and then Alfred, which is the watch that scrawled that Rolex GMT Master 2 itch. Then when you look at the totals for the year these are the five watches fleshing the charge.
WOTM - May 2026
WOTM - May
This is a first for me, I didn't see this coming. I have a tie for 1st place between the Erebus Ascent GMT and the Seiko Alpinist, this was to be expected. 2nd place went to the Steinhart ocean one and then a 7 way tie for 3rd place: Erebus Ascent, Longines Hydroconquest, G-Shock mudmaster, San Martin GMT, the tank, Casio F-91W and the Armitron.
WOTM - May
Blue Monday
With the Monty only expected to ship in late June we will fall back to blue Monday with a pagani design clomage of the BB58
Blue Monday
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