Gents - this challenge was something special. So many of you shared stories that weren’t just about a watch… but about family, legacy, and meaning. Exactly why we do this. Now… for the winner 🥁🥁🥁 🏆 WINNER: @Jeffrey Plotka Jeffrey’s story hit deep because it was about an heirloom and a tradition that keeps getting passed down. The watch that started it all for him was a graduation gift from his dad — engraved: “To Jeff Love Dad.” It’s not even his usual style (thin, light, more of a dress piece)… but he’s kept it for 40+ years, still wears it on occasion, and still has it serviced. That’s respect. But here’s the real turning point: That watch taught Jeffrey what time really means — and what it means to carry someone forward. His grandfather gave his father a watch. His father gave him one. And Jeffrey has now given a watch to each of his boys. Even more powerful: when they get dressed up, all three of them wear Dad/Grandpa’s watches together — and those stories come back to life every time. @Jeffrey Plotka this is an incredible and inspiring story! And gents - keep these stories coming in the community feed. This is the good stuff!

Gents - quick heads-up. This one’s going to be a blast. 🔥 On January 31st at 10:00 AM CST, we’ve got Hamed Arefian (Co-Founder of MaxAroma) joining us LIVE. Come hang out, ask your questions, and get some behind-the-scenes insight! ✅ Click here to join the call on Jan 31st at 10AM CST: https://www.skool.com/watch-lover/calendar?eid=6e73e1e87824461e97516e8a0775701e Now drop it in the comments: what’s your signature scent right now? 👇

Introduce yourself and level-up, it's that simple! You'll get at least 5 likes (oftentimes more!) which will move you to level 2 and on your way to level 3 (these levels give you access to prizes!). What to say in your intro? Share where you're from, your reason for joining, your profession, perhaps your favorite watch or a picture of your entire collection! Whether you're a seasoned watch collector or just starting, have fun engaging with the group.