Oct 18 • General discussion
You’ve been doing it wrong…
☝️Think you would’ve started this agency thing… if you knew you’d be making zilch for a year?
Didn’t think so.
But hey…
You didn’t expect it to take that long.
Why?
Because all those fancy folks online were bragging about “10K months” in, like, six weeks.
So either they’re full of 💩
Or…
You fell into a trap.
What trap?
There’s a trap?!
It quietly kills 90% of agency owners.
The “time expands to fit the task” trap.
In fact…
It’s so common, there’s an actual law for it.
Parkinson’s Law:
The more time you give something… the longer it takes.
And boy howdy, you see it everywhere.
…Agencies “building” for months.
…Tweaking their “SaaS” for perfection.
…Launching on five strategies in a month.
…Copying offers till the cows come home.
Busy as hell.
But broke as ever.
That’s Parkinson’s Law in action.
Work expands.
Results don’t.
Here’s the fix 👇
You make time your enemy.
Not your excuse.
You shorten the leash.
Cut the distractions.
And move fast.
Because when time’s scarce?
You get sharp.
You stop thinking about dumb stuff…
…and start doing the few things that actually matter.
Things the matter…
That’s the key.
For agencies, here’s three.
1️⃣ Niche.
Pick one. Own it. Don’t drift.
2️⃣ Offer.
One clear promise your client instantly “gets.”
3️⃣ Sales Channel.
Pick ONE. Master it before touching another.
Nail those…
And you got the 80/20 inside Parkinson’s Law.
Everything else?
Distraction in disguise.
So here’s your move:
Time-box your objectives — 2 hours, not 2 days.
Set hard deadlines — this week, not this quarter.
Cut scope till only Niche + Offer + Channel remain.
The rest?
Delete it.
Because that’s not growth.
That’s glorified procrastination.
When you run lean and tight like this…
Launches move faster.
Systems stay simple.
Cash flow becomes predictable.
You stop looking productive.
And start becoming profitable.
Parkinson’s Law can keep you small… or it can make you sharp.
It’s not about time management.
It’s about focus management.
This is the operating system inside Agency MVP.
I force you through these initiatives in 4 weeks.
Pick your niche - Done in a week
Build your offer - Done in a week
Run one sales channel - Done in a week
Then scale that shiz to the moon.
(If you want. Some people just want make 20k/mo… that’s cool too)
I’ve seen people build crazy stuff in 2 weeks.
(cough - Daniel)
I’ve seen people get 25 clients in a month…
(cough - Lisa)
10k MRR in 2 months…
(cough - Zeyad)
Irresistible offer and funnel in a week…
(cough - Jarem)
You get the point.
Listen…
Use this law and change your future.
If you want help…
Consider Agency MVP.
Before “next week” becomes “next year.”
Comment “Now” if you’re interested.
Your move.
Sam
P.S. If you’ve thought about it… maybe it’s time to do something about it.
P.P.S. This post was a result of my experience at LevelUp this past week.
Seeing some people in the same place after 4 years left a bad taste.
Time to do something about it.
Yeah… Comment “Now” if you’re ready.
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