The great minds don’t out-work everyone. They out-design everyone. Musk… Edison… Gutenberg… These guys ONLY put effort in when the input has a multiplied outcome. But most of us throw our “effort units” into the garbage, because… We’re doing the wrong things. Here’s a few examples: 1) We’re solving the wrong problems: Most people fail because they are trying to solve THEIR problems. They wanna quit THEIR job. They wanna help THEIR families. They wanna get THEIR time back. THEIR problems with NEVER go away until they try to solve OTHERS problems with the same level of informed effort. …Effort spent solving your own problems = 1x (no multiple) …Effort spent solving the problems of OTHERS = 10x Multiplier. 2. We’re trying to solve too many problems, not the ONE problem. If you have 10 units of effort… (your time, mental energy) But you do 10 different tasks… You’ve moved 10 things one inch. That’s dumb. Ask yourself: What’s one thing I could do so I wouldn’t have to do these 10 other things. Hint: if you’re under 10k… it’s probably pick one niche. 3. We’re addicted to "Linear Effort." We’ve been trained in school, at home, and in society to believe… That more hours = more money. That’s dumb. This is a lie. Edison didn’t just invent a better candle (Linear). He built an entire electrical system (Exponential). A system works while you sleep. A system turns 1 unit of effort into 1,000 units of output. If your income is directly tied to how many hours you work… That’s dumb. You aren't valuing yourself enough… you’re just renting out your life one hour at a time. So… Stop "Hustling" and start “Multiplying”. Look at your to-do list for tomorrow. Ask yourself: "Am I moving 10 pebbles an inch, or am I finding the lever that moves the mountain?" The math is simple: Low Leverage = Linear Growth. High Leverage = Exponential Freedom. Your move. Sam

The root of all evil some say. But having more of it doesn’t feel all that evil to you, in fact… It sounds downright heavenly! Am I right? If you’re a money-grubbing capitalist like me, read on friend because I’m about to break down a money-making machine. The Agency Demo Funnel. Question: How would it feel to have full confidence that putting $1 into the ad universe would give you $5 out the other end? Good, right? Well then learning this sales funnel is the most important thing you can do. And because I’m the people champion (self proclaimed) I’ve decided to break this funnel down into its 3 steps. Buckle up homie, let’s get some. Funnel Step 1: “Squeeze em” The first rule in marketing is to convert paid traffic into owned traffic. IE: Get their email. Although the goal is the capture the email, you don’t want just anyone’s email… You want the “right ones”. So, the focus is on them. Your perfect prospect. How? Curiosity. If you wanna convert above 20%, curiosity will be the secret ingredient to make your masterpiece. But it’s just a part of the equation. The full equation? B + C = I (Benefit + Curiosity = Interest) * Benefit: What the customer actually gains—the outcome that makes their life better. Benefits sell because they solve problems, save time/money, or fulfill desires. * Curiosity: Created when you promise the benefit in a new, unexpected way they’ve never heard before. If the “how” is familiar, curiosity dies. If it’s fresh or surprising, interest explodes. Do these right… and you get the conversion. Funnel Step 2: New Opportunity | Indoctrination Ok, so now they’re curious enough to the point of “interest and intrigue.” You got em right where you want em my greedy friend, don’t let em off the hook by sounding like an idiot! Give them the “insiders scoop.” Your Hook is floating on top of the video box. It makes your prospect click “play”. Then… your video. The first few seconds are pretty damn important. A hook that makes them watch is mission critical.

☝️What’s a Sexy-Boring Niche: A Sexy-Boring niche is a type of business that looks boring on the outside but makes a lot of money on the inside. These businesses solve painful problems that people want fixed fast, and customers are willing to pay real money to make the pain go away. 🤷‍♂️ Why These Niches Are Easy to Win: These businesses depend on word of mouth and hope. They don’t have real systems to get new customers. When you show up with a simple way to bring them steady clients, they see you as the answer to their biggest problem. 🤌 Why This Is Perfect for Agencies: Sexy-Boring businesses make a lot of money from one customer, so paying you every month feels easy and fair. That makes your income steady instead of stressful. And because all these businesses look the same inside the same niche, you can use one simple ad system again and again. You run the same ads, the same funnel, and the same offer for many clients, an agency model we call “Ad Franchising”. ⸻ Get the full list here: https://docs.google.com/document/d/1nEq6yP8UpNw5jdO86FD0ckPP2BwtIgs7bNbi5ES1Gqc/edit?usp=sharing

https://docs.google.com/document/d/1tMV4sG8WNDqBbbyorzMsVTkrNbL01vd-6Qr7Bc7gcVc/edit?usp=sharing

If you could help a business go from $600 a day revenue… To making $3000 a day… Do you think you would ever have a problem getting paid every single month? Do you think you would get the crappy clients? Do you think getting clients would be a challenge? Do you think you would feel good about helping businesses win like that? Duh! Then what holding you back from doing it? Is it because you’re chasing something else? Does that something else make money one time… And then you have to go do something else? For example: let’s say you sell a chat bot. That’s cool, but there’s one big problem with that. What happens if you can’t feed fresh leads into that every month? There’s no point in having it! The easiest pass to help another businesses win is… And always will be to help them get more new clients. And that is done with awesome ads. It’s a 3 Step Process: Step 1: Pick a niche that has money Step 2: Find one ad that works Step 3: Franchise that winner OR… Keep doing what you’re doing. Your move. Sam