☝️How’s bout I spill the agency tea…
Let’s say you wanna scale your agency. Really scale it. Not just add more clients. And work more hours. But actually build something that runs without you. A system. A formula. A franchise. Here’s exactly how it works. Think of it like a pizza. (Stay with me.) Three slices. Each one matters. Miss one? The whole thing falls apart. **Slice 1: Niche/Market (50%)** This is half the pizza. The foundation. It’s crazy… flippin… important. Everything starts here. You pick ONE market. ONE audience. ONE problem you solve. Not “small businesses.” Not “e-commerce brands.” Not “coaches.” Too broad. You go narrow. Like: - Epoxy floor installers - HVAC companies doing $500k-$2M/year - Med spas in suburban markets - Roofing contractors who want commercial jobs Specific. Why? Because when you’re specific? Your message hits different. Your ads feel personal. Your offer feels custom. Even though it’s not. Let’s say you target HVAC companies. And your ad says: “We help HVAC companies book 40+ pre-paid service calls per month or it’s free.” (Just an example guys) Every HVAC owner who sees that thinks: “Wait, this is FOR me.” Not for everyone. For ME. That’s the power of niche. It’s not about limiting your market. It’s about dominating it. You become THE guy/gal. Not another agency. And here’s the thing: A tight niche makes everything else easier. Your strategy? Easier. Your ads? Easier. Your fulfillment? Easier. Because you’re solving the same problem. Over and over. For the same type of person. That’s 50% of the formula right there. **Slice 2: Strategy/Model (25%)** This is your process. Your system. Your “way” of doing things. It’s what turns chaos into predictability. See, most agencies? Every client is different. Custom proposals. Custom strategies. Custom automations. So nothing’s repeatable. Nothing’s scalable. You’re reinventing the wheel every time. …Not with a franchise model. Nope. You build ONE strategy.