☝️If you want higher-click ads… stop studying ads

Start studying images.

I stumbled onto this Facebook page the other day…

(It’s called Genius Club)

This weird little corner of the internet full of creative diagrams, sketches, visual metaphors, and “why didn’t I think of that?” demonstrations.

And instantly… I hit “Follow.”

Because here’s what pros know:

👉 Most ads don’t fail because the copy is bad.

👉 They fail because the image blows.

Two ads can have the exact same words…

But the image?

That’s what makes one pull a 3% click-through rate…

And the other hit 20%+, while the comments section turns into a party.

Which is why you should really have on very important resource…

A swipe file.

A visual swipe file.

Not of just of ads…

But of ideas.

Creative devices.

Demonstrations.

Ways to turn a concept into something people understand instantly.

That’s why I save pages like this one.

To wire my brain for better visuals.

Remember…

🖼️ Your image is the hook.

🧠 Your demonstration is the persuasion.

💥 Your creativity is your competitive edge.

If you want your ads to stand out, you can’t rely on text alone.

You need a steady drip of creative inspiration hitting your brain every day.

So build your visual swipe file.

Collect the odd stuff.

Save the clever stuff.

Study the pages that make you think, “Damn… that’s a cool way to show it.”

Your click-through rate will thank you.

Sam

P.S. ‘Tis the season to provide so much value every morning you think “I gotta go check the UpHex group!”

So what gifts are you asking for this Christmas?

Put em in the comments 👇

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