Most sales calls fall apart at the close. Not because your prospect doesn’t want it. But because you make the decision *harder*. Here’s what I mean: You’ve done an awesome demo|call. You’ve shifted their beliefs. They see the value. They want what you’re selling. And then you say… (like a chump) “So… what do you think?” And now they’re sitting there… Thinking about their credit card balance. Their spouse. Whether this is “the right time.” Translation: you just made them shift to their analytical brain! And now they’re gonna rely on logic to decide! And humans? We’re terrible at that. That’s why we stay stuck. So… Let me show you how to make the decision *easy*. It’s called the IVQ Formula. (Credit to my buddy, and skilled pro Frankie Fihn on this one) **I = Investment** Never say “cost” or “price.” It’s an investment. Because that’s what it’s called when they put money into something and get more back. “The investment to get started is $3,000.” See how that frames it differently? Then you immediately chase that phrase with… **V = Value** Don’t let that number sit there naked. Transition like a pro. “The investment is $3,000… which gets you a complete client-getting system that runs 24/7, bringing you qualified prospects on autopilot.” Now that number has context. It’s tied to the call. It’s the outcome they want. You nailed it! **Q = Qualifier** This is where you take the pressure OFF AND… Make them qualify themselves Here’s the psychology: Your offer can’t be a fit for everyone… That subtracts from its value. You’re gonna gain more confidence to close by stating who is NOT a fit… And they are gonna close themselves by protecting their own status… Something like this:

After a year of ups and downs it can really come down to to a couple words that need to get out in the right order… And that’s what happened with Robert. Robert just closed 6k in a day… Has ads that fill his pipeline in demand… And is getting a booked call almost everyday. Oh! And it’s costing him a whopping $50/day. But it’s easy to overlook his story as another testimonial, but I think that would be a mistake. Here’s why. Robert is like many of you… A bit of an “over-thinker” And while he trust in the MVP process, and witnessed others win with the exact same formula… He still had the “wait til it’s perfect” thing. I share this to help anyone who wants this to work, but you’re always in your own way. Be patient with yourself. It’s ok if it takes longer to get there. Just as long as you get there. As long as you’re doing the right things as consistently as possible, you’ll get there. But also, here’s an idea. If you just take a chance it could take weeks. I figured out how to fill my calendar with pre-sold clients years ago. And that’s formula is all sitting inside www.myagencymvp.com As always, your move. Sam P.S. Our Black Friday offer ends soon. It includes Agency MVP, a year of UpHex, and a bunch of goodies. Get it before it’s gone. https://mvpblackfriday.com https://mvpblackfriday.com

Yesterday we had an incredible training… You can watch it here. https://youtu.be/XGJwojYvJuI?si=JjjC-MstrkZrjImM