That's a great way to put it. I appreciate you taking the time to respond. I guess my biggest fear is without a single example of proof of concept because I just started, I'm worried I'll fail and lose them money. But I just need to get over that, my ads are now performing well and I'm consistently generating leads. Recently I've managed to bring my average hook rate anywhere between 25%-30%, hold rate >10%, and like I said with consistent lead generation I'm becoming a lot more confident. Thank you Heather!

@Hether Kelley I took your advice on picking up clients who are willing to put more down for daily ad spending budgets. One of my friends owns a beef tallow company which is my first e-commerce client (different from my normal service based clients) and we were going to run a campaign for Black Friday to today. We started off with a $40 daily budget but managed to scale today to $75 (a little risky percentage wise) and it paid off. I’m currently at an average 7.40 roas and it’s been giving me the confidence I need to start outreaching, thank you again!