☝️How’s bout I spill the agency tea…
Let’s say you wanna scale your agency.
Really scale it.
Not just add more clients.
And work more hours.
But actually build something that runs without you.
A system.
A formula.
A franchise.
Here’s exactly how it works.
Think of it like a pizza.
(Stay with me.)
Three slices.
Each one matters.
Miss one?
The whole thing falls apart.
**Slice 1: Niche/Market (50%)**
This is half the pizza.
The foundation.
It’s crazy… flippin… important.
Everything starts here.
You pick ONE market.
ONE audience.
ONE problem you solve.
Not “small businesses.”
Not “e-commerce brands.”
Not “coaches.”
Too broad.
You go narrow.
Like:
- Epoxy floor installers
- HVAC companies doing $500k-$2M/year
- Med spas in suburban markets
- Roofing contractors who want commercial jobs
Specific.
Why?
Because when you’re specific?
Your message hits different.
Your ads feel personal.
Your offer feels custom.
Even though it’s not.
Let’s say you target HVAC companies.
And your ad says:
“We help HVAC companies book 40+ pre-paid service calls per month or it’s free.”
(Just an example guys)
Every HVAC owner who sees that thinks:
“Wait, this is FOR me.”
Not for everyone.
For ME.
That’s the power of niche.
It’s not about limiting your market.
It’s about dominating it.
You become THE guy/gal.
Not another agency.
And here’s the thing:
A tight niche makes everything else easier.
Your strategy? Easier.
Your ads? Easier.
Your fulfillment? Easier.
Because you’re solving the same problem.
Over and over.
For the same type of person.
That’s 50% of the formula right there.
**Slice 2: Strategy/Model (25%)**
This is your process.
Your system.
Your “way” of doing things.
It’s what turns chaos into predictability.
See, most agencies?
Every client is different.
Custom proposals.
Custom strategies.
Custom automations.
So nothing’s repeatable.
Nothing’s scalable.
You’re reinventing the wheel every time.
…Not with a franchise model.
Nope.
You build ONE strategy.
ONE process.
ONE way you deliver results.
And you use it for everyone in your niche.
Example:
Let’s say you work with med spas.
Your model might be:
1. Run lead gen ads offering a free skin analysis
2. Book them into a consultation
3. Use a follow-up sequence to convert them into a $2k treatment package
That’s it.
Same process.
Every client.
You’ve got templates.
Scripts.
SOPs.
Ad copy.
Funnel structure.
Follow-up sequences.
All dialed in.
So when a new med spa signs up?
You don’t start from scratch.
You plug them into the machine.
Step 1: Set up ads.
Step 2: Launch.
Step 3: Optimize.
Step 4: Scale.
Boom.
Predictable.
Repeatable.
Scalable.
That’s your strategy slice.
25% of the pizza.
**Slice 3: Ads (25%)**
This is the fuel.
The traffic.
The thing that makes it all go.
But here’s the difference:
You’re not creating new ads for every client.
Nope.
And with the new Andromeda algorithm…
It’s gonna be easier than ever!
You’re proven campaigns.
Pre-built creatives.
Tested hooks.
Winning angles.
Everything launches with a few clicks…
You just swap in their logo.
Their phone number.
Their booking link.
Done.
Guys…
It’s simple if you let it be.
Oh…
You want me to simplify it even more?
Here’s some ad examples:
You’ve got 5 ad templates that crush for med spas.
Hook 1: “Is Your Skin Ready for Summer?”
Hook 2: “Why Botox Isn’t the Only Answer”
Hook 3: “The $149 Facial That Erases 10 Years”
Hook 4: “What If You Could Look Younger Without Surgery?”
Hook 5: “Free Skin Analysis (Worth $300)”
You’ve tested these.
You know they work.
So you don’t guess.
You don’t experiment.
You launch with confidence.
And because you’re in the same niche?
With the same strategy?
These ads work for EVERYONE.
You’re not starting from zero.
You’re starting from proven.
That’s the final 25%.
-----
**Now.**
**Here’s why every slice matters.**
Miss the niche?
Your strategy’s too generic.
Your ads don’t resonate.
You’re just another agency.
Miss the strategy?
You’ve got no process.
Every client’s churn.
You can’t scale.
Miss the ads?
You’ve got no traffic.
No leads.
No results.
All three slices?
That’s when the magic happens.
You’ve got:
- A niche that makes you THE expert
- A strategy that’s repeatable and scalable
- Ads that drive predictable results
You’re not selling hours anymore.
You’re selling outcomes.
In a box.
Like a franchise.
You build it once.
Sell it 100 times.
And every new client?
Plugs right in.
No custom work.
No reinventing.
Just deploy.
Deliver.
Collect.
Repeat.
That’s the Ad Franchising Formula.
50% niche.
25% strategy.
25% ads.
Every slice matters.
Miss one?
You’re stuck in the custom chaos trap.
Nail all three?
You’ve got a real business.
One that scales.
One that runs without you.
One that actually works.
So.
Are you ready to build your franchise?
If so.
We should talk.
Because at Uphex + MVP?
We’ve built the exact system that lets agencies do this.
You just gotta take step 1.
Step 1 = Comment “Gimme a Slice!”
Cool?
Your move.
Sam
P.S. The next 6 months will be another digital land grab with the changes in ads.
Don’t wait.
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9 comments
Sam Carlson
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☝️How’s bout I spill the agency tea…
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