19d • General discussion
4 Reasons Why You’ll Never Have a Profitable Agency
(And why I’m finally showing you the fix)
Let’s start by ditching the stuff you always hear about:
• “Pick a niche.”
• “Create an irresistible offer.”
• “Learn how to sell.”
Yeah, yeah.
Those matter.
But it’s what everyone says.
As an agency owner, even when I was doing all this right…
… nothing used to frustrate me more than this:
Putting in a full month of work.
Landing clients.
Doing everything “right.”
And then looking at my paycheck…
…only to realize it was NOWHERE close to what I thought I’d make.
The money went everywhere else.
I was the last one to get paid.
I was working like a dog…
And getting paid like a monk!
It felt like I was running in place.
So…
Here’s some stuff I figured out along the way.
1. Your Prices Are Too Low
Despite what the “SaaSpreneurs” tell you, you don’t have to charge like a monk.
When you charge too little, you get hit twice:
Hit #1: You don’t bring in enough revenue to ever feel profitable.
Hit #2: Cheap buyers don’t value what they buy… so they churn faster.
Low price → low respect → low retention → low profit.
The irony!
You think you’ll make more…
You’ll have to do less…
But there you are sucking on a big… fat… juicy fart.
Broke as a joke.
Get your price point starting at $997/mo, that’s a good start.
2. Your “Product” Is Way Too Complex
You’ve “fiddled” your product into oblivion.
Instead of delivering one clear outcome your clients actually want, you’ve built a monster:
• Too many features
• Too many steps
• Too many automations
• Too many moving parts
It’s the HighLevel problem: 600+ features when the client only needs 2.
You know how you feel when you login and you see all that crap everywhere?
It feels… yucky.
Clients aren’t selling it…
They’re using it!
And paying you for the pleasure!
Most churn starts the second you show them your brain child.
Complexity kills excitement.
Complexity kills retention.
Complexity kills margins.
Focus… Simplicity…
These creates profit.
3. You Don’t Have a Sales Acquisition System
This has nothing to do with being good at sales.
It means you don’t have a predictable way to get qualified prospects in front of you when you need them.
If you can’t control demand… you’ll never control income.
It took me 4 years fumbling through courses…
“Funnel Hacking”
And what everyone said I should do…
Ended up being the opposite!
Here’s the punchline:
Client acquisition = revenue control.
No acquisition system = permanent stress.
If you can’t flip a switch and fill your calendar…
It’s gonna be a bumpy ride.
4. Selling the Wrong Client Outcome
Most agencies chase the wrong finish line.
They define “success” as leads…
or clicks…
or ads launched…
or random KPIs the client doesn’t actually care about.
If you’re aiming at the wrong target…
You’ll hit it! But still lose the client.
Profit comes from delivering the right outcomes:
The ones clients feel, understand, and stay for.
Pro tip: If your offer is slowly evolving… you’re on the right track. Just be careful you’re not changing for the wrong feedback.
Now here’s the thing…
I spent 5 years fixing these exact problems inside my own agency.
Not by adding more complexity.
Not by working harder.
By building one simple system that solved Problem #3 directly:
A predictable way to fill my calendar with qualified prospects… on demand.
Once I had that?
The other three problems became easier to solve.
Because when you control your pipeline…
• You can charge what you’re actually worth (Problem #1)
• You can simplify your offer because you’re not desperate (Problem #2)
• You can focus on the right outcomes because you have the right clients (Problem #4)
Why am I telling you this?
After so much interest in my latest post…
Comments…
DM’s
Fan mail 😏…
I’ve decided to do something…
Something I’ve never done before.
A two-fer.
A LIVE workshop where I’ll walk you through the exact system we use to fill calendars on demand…
In fact…
Here’s the title:
Watch Me Build A Client-Getting Machine in 1 Hr
Yup, we’re actually going to do it in real time.
☝️PLUS (This is part 2)
I’ll reveal a Black Friday offer we’ve literally never made available.
(And probably won’t again.)
I’m keeping it small.
I’m keeping it focused.
And I’m only letting in people who comment below.
If you want in, comment “Friday” below.
I’ll send you the details.
Your move.
Sam
P.S. Because I’m doing this LIVE, I’ll limited the room to 100.
So show up on time… or else 🤷♂️
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4 Reasons Why You’ll Never Have a Profitable Agency
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