Has anyone had success running Google Ads in the first 30–90 days of a new SEO campaign to generate leads fast and keep the client confident while SEO ramps up? If yes, how do you usually set it up (budget, campaign type, keywords, landing pages), and what mistakes should I avoid?

The scene every salesman and marketer needs to see.

Hello all, I've recently had a Landscape Lighting client pause their organic SEO campaign, but is more than willing to pay for leads if I'm able to produce them. This is my first time attempting this model, but I assume this is the best place to ask for advice. This client is willing to pay $150 per lead. Is this realistic? Can it be profitable? Any assistance is greatly appreciated. Thanks, Matt

I uploaded a new lesson recently that exposes the self-perpetuating cycle that traps generalist agencies in endless struggle. The core concept is what I refer to as "knowledge abandonment"— every time you finish a project with a client in one niche and move to a different niche, you abandon all the insights, understanding, and expertise you gained. This creates continuous, expensive learning curves that cost time and money. This has a direct impact on growth and efficiency which trends downward as learning curves compound. The solution is to flatten these learning curves (or eliminate them completely) by specializing in one niche, carrying learnings from one project to the next, and achieving mastery over time. You can check out the lesson HERE

If you've struggled with pricing and being able to charge higher fees then you might be interested in watching THIS lesson I uploaded today. This lesson reveals how, as a specialist, you can command higher prices through strategic positioning, solving high-value problems. A quick keynote - Pricing should be based on the value of the problem you're solving, NOT the service that you're providing.