11h • General discussion
Feeling stuck? Chances are its because of this...
I uploaded a new lesson recently that exposes the self-perpetuating cycle that traps generalist agencies in endless struggle. The core concept is what I refer to as "knowledge abandonment"— every time you finish a project with a client in one niche and move to a different niche, you abandon all the insights, understanding, and expertise you gained.
This creates continuous, expensive learning curves that cost time and money. This has a direct impact on growth and efficiency which trends downward as learning curves compound. The solution is to flatten these learning curves (or eliminate them completely) by specializing in one niche, carrying learnings from one project to the next, and achieving mastery over time.
You can check out the lesson HERE
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Feeling stuck? Chances are its because of this...
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