Has anyone had success running Google Ads in the first 30–90 days of a new SEO campaign to generate leads fast and keep the client confident while SEO ramps up? If yes, how do you usually set it up (budget, campaign type, keywords, landing pages), and what mistakes should I avoid?

The scene every salesman and marketer needs to see.

I uploaded a new lesson recently that exposes the self-perpetuating cycle that traps generalist agencies in endless struggle. The core concept is what I refer to as "knowledge abandonment"— every time you finish a project with a client in one niche and move to a different niche, you abandon all the insights, understanding, and expertise you gained. This creates continuous, expensive learning curves that cost time and money. This has a direct impact on growth and efficiency which trends downward as learning curves compound. The solution is to flatten these learning curves (or eliminate them completely) by specializing in one niche, carrying learnings from one project to the next, and achieving mastery over time. You can check out the lesson HERE

Hey everyone - just letting you all know that group calls will be resuming at the same time we used to have them each week. Ive had to jiggle things around a bit because I realized that I'd accidentally cut a few members off by changing the time @Zara Avila ! 😁 You can see the events listed HERE within the calendar. Also, you no longer have to wait for an email to join, all future calls will be held right here in Skool! So its just a matter of a single click and you're in. I appreciate everyones patience during the changeover and look forward to seeing all your happy smiling faces again in 2026. Any question, ask beloe and be sure to update your calendars guys!

If you've struggled with pricing and being able to charge higher fees then you might be interested in watching THIS lesson I uploaded today. This lesson reveals how, as a specialist, you can command higher prices through strategic positioning, solving high-value problems. A quick keynote - Pricing should be based on the value of the problem you're solving, NOT the service that you're providing.