30d • Daily Wisdom
PR - The Superpower to Massive business valuation
Miss this weeks Masterclass lesson, and you're missing ££Millions of business valuation
People think PR is a nice to do.
Something you do later.
When you’ve got time.
When the business is bigger.
When you can “afford” a bit of fluffy marketing.
That mindset costs people millions.
PR is not about vanity.
It’s not about ego.
It’s not about seeing your face in a magazine.
PR is value creation.
The difference between an ordinary business and a premium business.
Charlie Mullins didn’t sell at 4× EBITDA (The Average UK Valuation).
He sold at 29×.
Kevin Byrne didn’t sell at 4×.
He sold at 22×.
I didn’t sell at 4×.
I sold at 18×.
That gap isn’t operations.
It isn’t margins.
It isn’t spreadsheets.
It’s reputation.
If nobody knows you,
you are replaceable.
If everybody knows you,
you are valuable.
PR is the slow layering of belief.
Not one advert.
Not one campaign.
Not one press headline when you want to exit.
Years of visibility.
Years of authority.
Years of being talked about when you are not in the room.
Without it you have a business.
With it you have a brand.
And brands are bought differently.
One tick tells you its Nike
One yellow M and we know its McDonalds
Fred Bloggs IT services or Bill's bakery mean nothing !!
Create a Brand if you want to be taken seriously
Go through this weeks masterclass.
(Link below)
Listen to the podcast.
Work through the worksheet.
Then ask yourself honestly:
Am I building a company…
or an asset?
Set some PR goals today.
Become known.
Or stay invisible.
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PR - The Superpower to Massive business valuation
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