This year, I want to be far more deliberate about practicing what I teach.
A lot of people teach from a distance. They explain what works, analyse why things fail, and stay safely upstream from the mess of actually building.
I want my thinking to be shaped by doing the thing itself, not just talking about it. So I’m keeping my focus intentionally narrow.
I’m committing to two funnels for the year. That's it.
The first is my book funnel. It’s already live and it’s how most people discover my work.
The second is a webinar funnel. It’s been one of the most reliable ways to move someone from interest to understanding for a long time now.
2 of the most proven funnels of all time. That makes them an honest place to learn.
I’m deliberately choosing simplicity over sophistication. Fewer moving parts and fewer distractions.
Everything I share this year will be informed by what I’m seeing and learning firsthand. What holds up and what breaks. What feels obvious in hindsight but wasn’t obvious going in.
That’s the commitment I’m making this year.
What are you choosing to go deep on this year?