When a client hesitates on your price, try this: “The fee simply reflects the value of the result. Let’s focus on ensuring you get that result.” It shifts attention from cost to outcome. Have you ever reduced your fee under pressure? What did you learn?

You don’t just impact a client. You affect their staff, their suppliers, their community. Your work creates a cascade.That’s why it’s right to be well rewarded. Question:Who benefits indirectly from the results you create for your clients?

If you upload videos to YouTube, there’s a handy new update: you can now run A/B tests on your titles and thumbnails directly inside YouTube — no need for TubeBuddy or any other add ons. Is anyone here using YouTube as part of their marketing? How are you finding it? Maybe add your YouTube link so we can subscribe.

These nine words from futurist Joel Barker should make every business owner stop and think. The Swiss watch industry learned this the hard way. They invented the quartz crystal watch in the 1960s, then dismissed it. Didn't even patent it. They were so certain they knew their market, so stuck in their paradigm, they couldn't see the future. Result? 60,000 of 65,000 Swiss watchmakers lost their jobs. Think about AI right now. Think about the changes happening in your industry at this very moment. Watch this video. It might be the most important 5 minutes you spend on your business this week. QUESTION: What paradigm might you be stuck in that you can't even see? And what would happen if that paradigm shifted tomorrow? Drop your thoughts below.

Imagine if every word you spoke... every story you told... and every email you wrote… was accepted without resistance — and remembered. Well here are three powerful persuasion techniques used by the best communicators in the world — and how to use them ethically and effectively in your business, coaching, or client conversations. Do let me have your comments below. Peter