We asked 3581 people in a recent survey, the top challenges they face in 2026. The results surprised us. The #1 struggle wasn't motivation. It wasn't branding. It wasn't even selling skills. It was lead generation. Specifically: • Not knowing where your next client is coming from • Putting in effort but seeing little return • Watching interested prospects go quiet So, we built something to fix that. The Ultimate Lead Gen Tap. A simple system to create a steady stream of qualified conversations. And, it's only $7 (£5) - You can unlock this now either in the 'classroom' tab at the top, or go to: https://www.peterthomson.com/the-lead-gen-tap Because solving this problem shouldn't require a second mortgage. Peter Peter Thomson "The UK's Most Prolific Business Development Author" P.S. I've added a special bonus: The follow-up script that generated an extra £1.8m in fees over a 4 year period. It exists because follow-up was the second-biggest problem reported.

You’re here - and that means one thing: you’re ready to stop competing on price and finally get paid what you’re truly worth. 🚀 This community is for consultants, coaches, accountants, and professionals who want clients who respect their value, premium fees without resistance, and at least 30% more profit — without working more hours. Here’s what you’ll find inside 👇 ✨ Free Resources & Quick Wins: - 📘 Paid! eBook - ❓ The 4 Golden Questions (Peter’s timeless client-getting tool) - 🎥 Paid Explained Masterclass - 🔁 79 Ways to Repurpose Content - 🖊️ How to Write Your Book in 10 Weeks or Less – fast authority builder - 📚 Peter’s Essential Reading List (Top 20 books that shaped his success) - 🤖 Your Paid Partner GPT + 25 AI Tools for 2025–26 - ✅ Copy-and-paste guides, templates & more 🎓 Courses & Trainings: - Your First 30 Days Roadmap – step-by-step action plan - Live Masterclasses with Peter & special guests - Premium Courses like The Persuasion Formula & Time Management Formula (available to upgrade inside the Club) - 👥 Community SupportThis isn’t just content. It’s a network of ambitious professionals, all here to share, support, and grow together. ✅ Start here: 1. Introduce yourself below — tell us who you are, and your #1 struggle with getting paid your worth. 2. Watch the welcome Video + Your First 30 Days Roadmap to get started fast. 3. Dive into your freebies — grab the Paid! eBook and watch the Paid Explained Masterclass today. You’ve joined because you want more respect, more authority, and more income. This is the place to make it happen. Welcome aboard - let’s get you Paid!

You know what really fascinates me? It's not the grand gestures or the flashy promises that win clients over. It's the small stuff. The details. The things that most people overlook. Think about it this way... When you turn up to a client meeting and they've misspelt your name on the parking sign, what does that tell you? Or when they forget a preference you shared last time you spoke? These moments speak volumes about how much they truly value the relationship. Here's the thing most professionals miss: your clients aren't just buying your product or service. They're buying an experience. They're investing in a relationship with someone who remembers them, values them, and shows up consistently with that same level of care. I learned this the hard way over my 30+ years in business. I've seen advisors lose high-value clients not because their technical expertise wasn't up to scratch, but because they forgot the client's daughter's name. Or didn't follow through on sending that book they mentioned in passing. The relational client, the one who stays, pays, and refers you to others is looking for more than competence. They're looking for someone who makes them feel seen. Heard. Valued. That happens in those tiny moments. The personalised thank-you card that arrives in the post. The book you order and send to their office because it came up in conversation. The detailed notes you keep from every meeting so you never have to ask them the same question twice. These aren't add-ons. They're fundamentals. And here's what's brilliant about this approach: whilst your competitors are competing on price and chasing transactional customers, you're building a business filled with loyal clients who wouldn't dream of going elsewhere, regardless of what you charge. Because in a world where the big things have little difference, it's the little things that make the big difference. So here's my question for you: What's one small detail you could add to your client experience this week that would make them feel truly valued?

Your INCOME = Their OUTCOME 6 Factors That Drive Your Pricing: 1. Your Purpose (Why) - Clear purpose = easier to talk money 2. Value You Deliver - List every outcome you create for clients 3. Value of Your Time - There's no shop selling another day of your life 4. Your Differentiation - Book? Audio? Video? Separate from "me too" 5. Your Scarcity - Say NO to wrong-priced work Here's what I did: I went into my diary in September and wrote the word "NO" on every single day from September to the end of the year. This reminded me to say NO to things I'd previously been saying yes to far too easily. Especially saying NO to work at the wrong price. Simple technique. Powerful results. 6. Your Belief Level - "Most reach their belief limit before talent limit" - Jeff Pettitt The Truth: Low fees = uncommitted clients = poor results High fees = invested clients = great results Test your prices regularly. I found the HIGHER I priced, the MORE work I got. Which factor do you struggle with most? Comment below.

I was walking through a shopping centre in Solihull (UK) when I spotted something brilliant. At a coffee shop called Joe & The Juice, there was a sign on the counter next to the tips jar. It said: "Sexy people tip." The jar was overflowing. I couldn't help myself, I asked the barista if they'd tested different signs. He said yes. They'd tried: → "Give us money for match tickets" → "Help us buy drinks for the team" But "Sexy people tip" crushed them all. 3 words. Massive difference. And that got me thinking about the words we use in our marketing... Here are 5 power words I've used for years that really do make a difference: 1️⃣ FREE Sounds obvious, right? But here's the mistake I made for years... I assumed if something was free and valuable, everyone would want it. Not true. You have to give it a VALUE first. "Download my free guide" = meh. "Download my free guide (worth £47)" = much better. Without a price, it's not free, it's worthless. 2️⃣ YOU There's an old copywriting expression: "Don't WE all over your copy." So many websites say "We do this... We've been in business for... We, we, we..." Nobody cares about "we." They care about "you." Flip it. Instead of "We help businesses grow," try "You and I both know that growing a business isn't easy..." Count the "we's" vs "you's" in your marketing. Get that needle swinging to the YOU side. 3️⃣ YES This one's sneaky (in a good way). Ask a question with a "yes tag" at the end: → "That makes sense, doesn't it?" → "You'd want that, wouldn't you?" Then start your next sentence with "Yes." "That makes sense, doesn't it? Yes. And here's why..." It creates a feeling of agreement. Momentum. The reader feels like they're nodding along with you. 4️⃣ LOVE Emotional words trigger action. Weak words don't. Instead of "That would be nice" → try "You'd LOVE for this to happen." Feel the difference? 5️⃣ HATE Same principle, opposite direction. Instead of "You wouldn't want to miss this" → try "You'd HATE to miss this."