Reels, TikTok, YT Shorts oh my....

Short-form video is one of the most powerful discovery tools available right now.

But repurposing short-form content without understanding how platforms interpret it often leads to frustration, wasted effort, or the belief that “repurposing doesn’t work.”

In this lesson, we’re going beyond surface-level advice to explore:

Whether B-roll style Reels should be repurposed to TikTok and YouTube Shorts.
What actually changes between platforms (and why that matters).
A strategic method for repurposing without hurting reach or credibility.
When not to repurpose — and what to do instead

This is not about posting everywhere for the sake of it.

It’s about making smart, sustainable decisions with the content you already create.

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The Content Shift

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