Let's give a warm welcome to @Sheylyn Maertz and @Helena Zebian . I’m really glad you’re here. This community is a work in progress, and that’s part of the magic. We’re building it together, with more conversations, resources, and support coming soon. For now, feel free to jump in and say hello,check out the Start Here section in the classroom. Tell us: where you’re joining from what you’re working on right now or what made you decide to join No pressure to be polished. Curiosity and honesty are more than enough here. Make yourself comfortable — and welcome to The Content Shift. 💛

I know everyone is slipping into holiday mode real soon. So here’s my question? Are you traveling somewhere over the holidays? If so, where? We are just gonna stay right here on Airdrie, maybe head out to the mountains for a day or two.

Real talk. Communities like The Content Shift don’t run on perfection or pressure. They run on coffee and people actually jumping into the conversation. I just dropped How to Refresh Your Social Media Strategy for 2026 and The Content Shift Strategy Planner for 2026 into the Classroom for Level 2 members, and those resources are there for the folks who are engaging, asking questions, and sharing what they’re thinking. Getting to Level 2 isn’t complicated. Comment. Ask. Agree. Disagree (kindly). Share an idea. Add to the conversation in a way that helps someone else. So consider this your open invite. Pull up a chair. Grab your coffee. What’s one thing you’re thinking about when it comes to your content for 2026? ☕️

Who wants me to release the transcript from the Savvy Entrepreneurs Virtual Summit I just spoke at on Friday? The transcript includes details and slides from the Meaning Multiplier™️ framework I shared. The Meaning Multiplier is the framework I use to turn one idea, story, or moment into multiple pieces of content that deepen connection, expand impact, and keep your message working long after you hit publish. It takes repurposing your content from copy, paste, rinse and repeat to creating community, content and trust. It's kind of like having my brain in your back pocket.

What feels messy, meaningful, or in progress this week? Every week inside The Content Shift, we pause for a moment to look at where we actually are — not where we think we should be. This is your space to share: 🌀 Messy The half-built idea. The thing you’re avoiding. The wobble. Nothing too small or too unfinished to name here. 💛 Meaningful A moment, insight, or conversation that shifted something for you. 🔧 In Progress What you’re building, testing, exploring, or creating this week — even if it’s still forming. You don’t need a polished win. You don’t need a perfect update. Just show up honestly in the middle of it. Drop your check-in below — we grow through the messy middle together. 👇 I share my Shift check in below....