Winter’s here. The lights are up. Your brain is halfway into holiday mode.
And honestly? Good. You earned that.
But your content still needs a plan so you can actually unplug.
Here’s the nice list version of holiday content planning ⤵️
1. Reuse what already worked
You do not need brand-new ideas in December.
Take your best-performing posts from earlier this year and give them a seasonal refresh. New visual. Cozy reference. Slight caption tweak. Done.
Reminder: the algorithm is not showing your content to the same people every time. Reposting is not lazy. It’s smart.
2. Lean into seasonal, relatable content
Everyone’s slowing down. Dressing warmer.
Eating differently. Thinking differently.
That’s your content lane.
Behind-the-scenes moments. Holiday routines. Local traditions.
Stories work especially well here and they don’t need to be polished to connect.
3. Let evergreen content do the heavy lifting
If you have content that’s still relevant months later, put it on repeat.
Blog posts. YouTube videos. Core ideas.
Once it’s set up, it quietly keeps working while you rest.
4. Plan so you can actually rest
Planning is not pressure. Planning is permission.
A few intentional minutes now means you don’t have to “figure it out” later when you’d rather be offline.
5. Borrow inspiration (don’t reinvent)
Look at what worked last year in your industry.
Notice formats and themes, not copies.
Adapt what fits your voice and your people.
That’s it. No hustle. No heroics.
Let your content run in the background while you enjoy the season, the food, the people, and the pause.
Sometimes the smartest strategy is stepping away 💛
What holiday content ideas are you exploring this week? Share them below for inspiration
— Stacey
My CFO 🐾 approves of this message 👌