📰Industry News: What Experts Are Saying the Threads Algorithm Actually Wants

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TL;DR: Threads boosts timely, valuable, conversation‑starting posts, and it’s heavily influenced by your Instagram signals.

Who here is actually using Threads as part of your marketing ecosystem?

If yes, what are you testing there right now?

If no, is it a strategy decision, bandwidth, or does it just feel like one more platform you don’t need?

I’ve been watching what Buffer (the long‑time scheduling and analytics tool) is sharing about the Threads feed, and I trust their take because they’ve been tracking platform shifts for years across Instagram, X, TikTok, and now Threads.

Their core takeaways:

For You is AI‑ranked;
Following is chronological.
The system favors higher‑effort actions: replies, profile views, repeat engagement, and even trips over to your Instagram profile.
Content that teaches, solves a problem, sparks discussion, or genuinely entertains gets pushed further than engagement‑bait.
Threads is leaning into timely, trending, natively posted content over “set it and forget it” cross‑posts.

So if you are on Threads, think: “What short, useful or conversation‑worthy posts can I share here first?”

If you’re not, is Threads something you’d ever plug into your ecosystem—or are you happier doubling down on fewer, stronger channels right now?

Read the full article here

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