5 Content Ideas for a Real Situation/Solution

These are perfect for a “pull up a chair and let’s talk about your backyard” vibe.

Here are 5 ideas with a soft, “you’re not the only one” tone and light, low-pressure CTAs.

1. “I’ve been ignoring this corner…” (Before/after)Sometimes the messiest corner of the yard is the one that’s been bugging someone for months, but they keep walking past it. This post is about letting them feel seen instead of called out.

Post idea: “You know that one corner of your yard you pretend not to see? Yeah… this was that corner.

”First image: the cluttered space with a simple, honest caption like: “Owner’s words: ‘Please don’t judge my chaos.’

”Second image: the clean, open space with: “Two hours later, they just kept saying, ‘I can breathe again.’

”Soft CTA: “If you have a ‘don’t look over there’ spot too, you’re in good company.”

2. “I promise, we’ve seen worse” (Myth-busting chat)

A lot of people are not scared of the price, they’re scared of being judged. This one is written like a coffee chat confession, not a pitch.

Post idea (carousel busting myths): “Real talk: Most people don’t message us because they’re afraid we’ll think their place is ‘too bad.’”

Talk through 2–3 gentle myths:

“Myth: It has to be organized first. Truth: We literally exist so you don’t have to do that.”

“Myth: We’re secretly judging you. Truth: We’re usually just thinking about how satisfying the ‘after’ is going to feel for you.”

Soft CTA: “If your brain is saying, ‘It’s too much, I’m embarrassed,’ consider this your sign that you’re not alone.”

3. “I waited way too long to deal with this” (Mini client story)

This one is all about someone finally admitting they waited and waited… and it’s completely relatable. Think “friend telling you what actually happened,” not “case study.”

Post idea: Over B‑roll or photos, tell a short story:“She told us, ‘I’ve canceled two BBQs this year because I didn’t want anyone to see my yard.’”

“We showed up, cleared it all, and at the end she just kept saying, ‘I can’t believe I lived with this for so long.’”

Tone: empathetic, almost like you’re proud of them for finally asking for help.

Soft CTA: “If you’ve ever canceled plans because of your space, you’re exactly who we had in mind when we started doing this.”

4. “What actually happens when you reach out” (De‑scary the process)

This one is for the people whose anxiety kicks in at the idea of booking anything. It’s more “let’s walk through it together” than “here’s our process.”

Post idea: “If your brain likes to know the plan before you do anything, here’s how this really goes:”

Steps written in calm, friendly language:

“You send a photo (yes, even if it feels embarrassing).”

“We send back a ‘this is about what it’ll be’ price range. No pressure, no awkwardness.”

“If you’re into it, we pick a time that doesn’t wreck your day.”

“We show up, do the heavy lifting, and you mostly just point at what goes.”

Soft CTA: “You’re allowed to just ask ‘Hey, how does this work?’ with zero commitment.”

5. “So… your yard isn’t party‑ready and you just realized it” (Last-minute NYE feels)

This one is for the classic last-minute planner who suddenly sees their yard with “party host” eyes and panics a little. The goal is to make them laugh and exhale.

Post idea:

“There are two types of people: ‘

Backyard ready weeks in advance.’‘

Just looked outside and… oh.’ This one’s for group 2.”

Copy vibe: “If you’re hosting and suddenly seeing every broken chair, random pile, and mystery object in the yard… same. It sneaks up, especially around the holidays.”

Soft CTA: “Even if you’re not ready to book anything, you’re allowed to admit ‘I need help with this’ and start there.”

@Katie Day

here is the thing, you should be using social media to talk with your audience, not just sell to them. They want to be seen and heard. These options give that vibe. Content should be a conversation. Give these a try abd let me know what you think.

And if anyone else has suggestions please feel free to drop them below 👇

2 comments