Hey friends! Awesome call as per usual - I'm gonna miss you guys over the next couple of weeks, but will 100% probably be ready to pop in here on a Thursday to share the baby if nothing else! I'm so proud of the action you all take and execute AND it really seems like your ideas are flying off now -- and you're seeing such BIGGER visions in your content and overall your BRAND and what you can build, and who you're 100% allowed to BE in this online space! --- RECORDING: https://us06web.zoom.us/rec/share/RN9nq9bbbLwr1xvA88W97rzJ91uWyURqD07jFS5IdEcvY5Fj7o6JYN-TpHPWq2c.4_mpNIMEVPErz3pt?from=hub Passcode: njay+F7+ ---- @Crystal Koch - we talked about you building a Skool community. You can absolutely do this and crush this - consider a Mom focused group with a 'specific focus.' You can continue to capitalize on the 'burnout' with Self Care. I love the idea of you having a Selfish Saturday series/challenge in your group! Remember - go broad, then try to niche it down just a smidge -- people will resonate with the content in all phases of motherhood. @Chrissy Wagner - amazing work with continuing to show up on TikTok and having a super engaging post pop off. Lean into your transformation and the HARD WORK you do to look the way you do. There's a lot of emotion you can provoke my SHOWING people you are a GOAL. Hot rockin body and confidence in your 50's. Be their LEADER who shows them that they can not only get there, but they can give themselves permission to get there. Congrats on signing your clients! @Sarah Krieger - Diet Dropout is a VIBE. Lean into it - let's consider keeping your focus there. Something as simple as starting videos with HEY DIET DROPOUTS, creates a sense of 'belonging' immediately. For your challenges/group coaching etc - consider revolving everything around the Diet Dropout verbiage. To me, that's something that can catch on like wildfire and TBH, I think of cool crewnecks that say - PROUD DIET DROPOUT or fitness shirts your clients can workout itn.

Hey ladies! :) Sorry, I forgot to hit record yesterday, but in hindsight, this is probably better, more succinct and will save you time! I'm looking forward to seeing you ladies IMPLEMENT. Remember - the biggest thing is to showcase your personality. That is 100% what helps you build a personal brand that SUPPORTS your business. IDK if you all are familiar, but Lindsey Schwartz was a speaker at an IFCA event years ago, and someone sent me a podcast of hers recently - and I'll drop it here. But she talks all about visiblity and even her own struggles to show up, so that might relate to you too. 📹 Here's the Zoom Recap: https://us06web.zoom.us/rec/share/oWe5exNDDo9QQo1_Pl5oaH5zdhIRlLYPF0gDOL0Zbd95bDQvKl0zmXdKDNAyuJ97.jpoKPY10nvUsIAxU?from=hub 🔓 Passcode: 0b=Ewk2f ----- 📈 Here's how I organize content for my clients that I work with 1:1: https://docs.google.com/spreadsheets/d/1XG_o3Qw_EpF6zFPsnLdqMs9Llj1rzeRf1i-6_pnvWq8/edit?usp=sharing ----- 🎧 Podcast I mentioned: https://open.spotify.com/episode/44OfeChoHpm7EVKyXqkKJz?si=ece35ff24789439e ----- Have a good weekend! :)

🥳 CONTENT REMINDERS ➡️ Remember your visuals matter, so if there's anyway that your visual content can convey a message WITHOUT someone needing to stop and try to figure out who you are in the content is very helpful ➡️ Keywords, keywords ➡️ Tagging locations may be helpful when you're somewhere 'specific' ➡️ Remember, don't try to figure out the algorithm -- I'd much rather you lean into figuring out your messaging and consistency, plus things like the duration that people hang around on your videos ➡️ Duration that someone ➡️ In your content - a huge goal, get people to get FOMO for not being a part of your community. ➡️ Please don't feel like you need to waste time in Canva making Reel covers ➡️ For your IG stories, these are the people that really enjoy following you, what do they want to see? ----- 🥳 RECORDING: https://us06web.zoom.us/rec/share/OANw2vEh3PJQr3Png1HAOdUm6zf-7to8PZZLqLj0nLQDwG1PITwPJIIrjvd27Wsp.EDb5AiLVQ8KraEiI Passcode: 3@f5$@zn ----- 🥳 INDIVIDUAL FEEDBACK @Allie Baker - love the Strong Mom content! Once you start tapping into the message, get ready! As a reminder, try throwing in your strong mom reel on a singular vidoe and test in trial reels. Also, think about your keywords stuffed in your captions (ex. step mom, bonus mom, etc). I love the direction this can go for you! Keep promoting your community 2-3x a week. @Sarah Krieger - you have a great opportunity to capitalize on your in-person with teens and having a daughter and a son. Since you have local people following you, def start sharing some BTS with this. Congrats on your IG TALKING HEADS crushing and your new followers come in and 75% of people staying past the 3 second mark! Get IG to keep pushing that content lady! Huge WIN! Oh, and add your CTA to your masterclass, talk about it until YOU'RE sick of hearing it!

Hey friends! Looking forward to seeing you later today! My apologies, I realized I didn't post our call recap from last week. 🥳 GENERAL CALL RECAP ➡️ We talked about series and how easy they can make it to approach your content and speak to someone. Remember, you can easily go from GENERIC AF --> SPECIFIC, so that it helps with connecting to people. If you need help strategizing with yours, LMK! You don't have to announce that your'e doing a series, just let the content roll. ➡️ Remember, you absolutely always have permission to be yourselves online and speak to who you want to speak to, I truly encourage you to think about YOUR personality and what people are naturally attracted to you for. For example - I have a client who is a man and works with females. He was struggling int he DMs and I suggested that he try sending a voice note to open up his DMs instead of a canned message. He has been able to increase his response rates and people feel so much more connected to him. ➡️ The creators content that you LOVE -- is probably because you HEAR them speak and they make you feel like you're kinda BTS with them within their content/their stories. ➡️ SEO keywords > hashtags - how can you stuff important and searchable words INTO your captions and even as ON SCREEN text. ➡️ Think about COMMUNITY that you can build around your content -- this is huge for connection and basically building FOMO and people reaching OUT to YOU ➡️ Consider how you want to take people BTS with your stories as those are only going to be the people who are most connected to you viewing. ➡️ Story tip: Don't post links, ask people to comment a KEYWORD, so that it builds engagement in your DMs and IG will start showing your content differently to people. ➡️ Story tip: Go one step further and share the things you're sharing with ------ 🥳 RECORDING: https://us06web.zoom.us/rec/share/simYZtX_H4zHgzgdzG7UK4DL6_JALGTPcB2RcpzBqm6RO0rpV5ADgYw9iOmTZByB.B3OoZMd5J9NjfOn5?from=hub Passcode: 3@m&rjTM

Hey, hey! Great first call today with lots of great questions. Here's the recording in case you want to go back and find anything: https://us06web.zoom.us/rec/share/y52tRmKq7PohIq9YFOFRx3caVDbfz7brV2ACa2o40A7GGCYisMTrqEWqPhMRVwpj.VjvoFBBCcbAkOtyI Passcode: L4ni+6gd Overall take aways: We want to have 3 hooks: 1. Visual on screen 2. Spoken hook (if talking head) 3. A hook in the caption If you like 'homework, ' here are 2 things you can focus on: 1. Think about YOUR magnet. What is the personality trait that your friends LOVE most about you? 2. Create a list of 15 topics that fit under a singular umbrella that you could create an individual episodic series for. Remember you don't have to call it a series, but it may be very helpful in helping you get into a 'content groove' and having an overarching theme/message. I'm really looking forward to helping you get your messaging dialed in and hanging with you each week! LMK if you have questions, remember this space is for YOU! So use this group for feedback and support. I'll see ya on the socials!