Ben just dropped a gold nugget. 💡 If he could go back and start his plumbing business over, these are the 4 things he'd get right from day one: the right CRM, insurance, legal setup, and systems. They're not the exciting parts of the business, but getting them wrong can cost you a lot of time and money. If you own a plumbing, HVAC, electrical, or home service business, this will save you some serious headaches. Go check it out 👇 The original switched from "Ben" to "I" partway through, so I kept it in third person throughout. Your last sentence was also cut off, so I finished it. Tweak that ending if you had something else in mind.

Customer attention is one of the biggest levers in home services right now. If you already have the customer, why not stay in front of them and give them a reason to engage?

You become who you spend the most time around. If the guys around you complain about every job, cut corners, and talk down every opportunity …that rubs off, whether you notice it or not. This doesn’t mean cutting people off. It means being intentional about who you let speak into your head on a daily basis. Who are you letting shape how you think about your work, your money, your future? Your move this week: Identify one person who pushes you to raise your standard, and spend more time around them this week. Let’s get accountable reply this to thread i will follow up

When you're the cheapest, every job barely covers itself. There's nothing left over to: - Run ads and keep the phone ringing - Hire and train good techs - Pay people well enough that they stay - Give customers the kind of service they tell their friends about So the cheap guy stays stuck. He's working harder every year, competing on price with the next cheap guy, and never building anything bigger than himself. The biggest companies aren't winning because they charge less. They're winning because they charge enough to reinvest: in leads, in sales, and in building a bench of people who can run the work without them. Price is a decision about what kind of company you want to build.