Sep 14 • 📣 Updates
Why you need to comment... And how! (It's where the GOLD is!)
I wanted to show you how discussions should flow in here! It's super important they don't just stop after the first "right" answer. That benefits no one.
Why?? So when we stop looking at something because there's an obvious answer, we're training our brains to think in single layers.
But real strategic thinking happens when you can see multiple possibilities at once and understand that businesses rarely do things for just ONE reason.
And even more so, just because a good answer is there... doesn't mean it's the best one. There may be gold to be unearthed that even they didn't realise at the time.
Commenting a lot of ideas when there's already a good one there, isn't just about being thorough for the sake of it.
When you practice exploring every angle on other people's strategies, you're literally rewiring your brain to think this way about your own business.
Remember - there's usually many reasons why brands do what they do, AND... there's always many reasons why brands COULD have done what they did. Not all of them need to be true to be interesting.
By exploring everything, we train our muscly brain to get stronger at this. To see depth in people's decisions. And to then learn how WE can figure out these strategic moves in our own businesses.
😎 Here's some examples
👉🏻 EXAMPLE 1.
Example 1 - Original post: "Why do you think this brand has such extreme price differences between their two main products?"
- Comment 1 - Sarah: "They want people to not buy the expensive one but instead buy the 'better deal' option and feel smart about it. Classic price anchoring!"
- Comment 2 - Mike: "True! But what if they also had way less stock of the expensive one and needed to move the cheaper inventory? I've seen brands do this when they've overordered."
- Comment 3 - Emma: "Ooh or maybe the product they're steering you toward has much better profit margins for them? Like the expensive one looks fancy but actually costs them heaps to make?"
- Comment 4 - Jake: "Here's a wild thought - what if the expensive option has old technology they're phasing out, and the 'better deal' one has new tech they want everyone to move to? Making it feel like the customer's choice rather than forcing them!"
- Comment 5 - Lisa: "Love that! Plus there's the psychology angle - maybe their target market hates feeling ripped off, so by showing them an 'overpriced' option first, anything else feels totally reasonable?"
- Comment 6 - Tom: "What if it's about market positioning though? Like they want to be seen as a 'premium but accessible' brand, so they need the expensive option there just to make that statement, but actually want to sell volume at the lower price?"
- Comment 7 - Amy: "Could even be A/B testing! Maybe they're seeing which price point converts better and this is their way of having both options live simultaneously?"
- Comment 8 - Dave: "Or what if the expensive one is just there to make their main competitor's pricing look bad? Like strategic market disruption disguised as product pricing?"
‼️See how crap that'd have been if it cut off after comment 1?? Like yeah it's true, but if we didn't spend the time thinking of other ideas, we'd lose so much value that could be GREAT strategic ideas for our businesses.
👉🏻 EXAMPLE 2.
Example 2 - Original post: "This cafe only posts food photos on Instagram, never behind-the-scenes or staff photos. Why?"
- Comment 1 - Jess: "They want to look professional and polished, not like a messy local cafe."
- Comment 2 - Mark: "But what if their staff don't want to be on camera? Maybe they have high turnover or privacy concerns?"
- Comment 3 - Kate: "Or maybe their behind-the-scenes isn't Instagram-worthy? Like their kitchen is tiny or their prep area looks chaotic?"
- Comment 4 - Ryan: "What if it's intentional mystery? Like they want people focused purely on the food quality, not getting distracted by personalities?"
- Comment 5 - Sophie: "Could be legal too - maybe they rent the space and can't show certain areas, or they have supplier contracts that don't allow showing their processes?"
- Comment 6 - Ben: "Or they've tested it and found food-only posts get better engagement from their audience? Data-driven decision disguised as aesthetic choice?"
📌 Why this is really good for YOUR business...
Beyond training your brain to see these yourself, and then commenting them in the posts (wildly valuable and a million times recommend!) There's also a TON of value in reading them. Keep checking in and see what others have said. Or go through old posts and get inspired.
When you read through all these possibilities on all kinds of different posts, you're not just learning about pricing or social media strategy. You're building a library of strategic moves you never considered before.
Like maybe you never thought about using pricing to phase out old products without annoying customers. Or using "mystery" as a positioning strategy. Or how legal constraints could actually become part of your brand identity. Or how inventory issues could be turned into marketing tactics.
Suddenly you're not just thinking "how do I fix my Instagram?" You're thinking "what if my constraint is actually an advantage? What if my limitation could become my differentiator? What if there are 5 different problems I could solve with one strategic move?"
That's the difference between business owners who react to problems and business owners who think ten steps ahead.
So keep exploring, keep asking "and what if..." and watch how it changes the way you see your own business challenges!
Comment below if you get stuck and need some help.
Tri x
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Why you need to comment... And how! (It's where the GOLD is!)
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