I've been talking a lot lately about the mindset shift you need to find great employees. Today, I want to shift gears and give you something practical you can use RIGHT NOW. Two shops just signed up for Technician Find this week, and I'm deep in conversations with 6 more... But I want to do something different for a second. Want to steal the exact AI system I use to create a bunch of my recruiting content, review responses, and technician communications? I've dropped my personal collection of custom GPTs into the Technician Find Community Classroom. All free, all ready to use. Just DM me for access. No catch. Just my way of helping you win the talent war. Here's just a few of the custom GPT's you'll find there: 👉 Mini Travel Brochure Generator - Offering relocation packages but struggling to sell your city? Drop in your location, and watch it create compelling mini-brochures that make techs WANT to move to your area. 👉 Jason Perkins - Automotive Technician Avatar - Seven years of real tech conversations packed into one AI brain. Tell Jason what you need - a killer job ad headline, a passive recruiting social post, or the perfect follow-up message for an applicant. He knows EXACTLY what techs want to hear. 👉 Jason Thompson - Service Advisor Avatar - Your secret weapon for attracting A-player advisors. Built from real conversations with top advisors who know what separates great shops from the rest. Creates content that builds trust and gets responses. 👉 Negative Review Response Generator - Turn your worst reviews into reputation gold. Fed with dozens of real shop reviews and professional responses. Just paste the review, add your side, and get a pitch-perfect response in seconds. These aren't some generic ChatGPT prompts. They're purpose-built for independent shop owners who are tired of losing the talent game. Use them today. Write better ads tonight. Start conversations with techs tomorrow.

I've been saying this for MONTHS while everyone else was panicking about AI replacing jobs: The trades are becoming the most secure, high-opportunity careers in America. And auto repair is leading the charge. This article just confirmed what I've been telling shop owners all year — while tech workers worry about ChatGPT taking their jobs, OUR industry is virtually AI-proof. Here's the reality nobody wants to admit: → AI can write code, but it can't test drive a car to diagnose that "pinging sound" → For every new tradesperson entering the workforce, there are 20 job openings → Over HALF of skilled trade workers are already over 50 and retiring soon → By 2030, 80 million tradespeople will retire while only 40 million new workers enter → HVAC alone has 100,000+ unfilled jobs RIGHT NOW Shop owners, you're not just running a repair business. You're operating in one of the most secure, essential industries in America. Your technicians aren't just employees — they're skilled professionals in an industry where demand is exploding and supply is shrinking. The article nails it: "AI can replace some office jobs, but it cannot replace the physical work of keeping life running." That's OUR industry. That's YOUR opportunity. The shops that recognize this shift and adapt their recruiting and retention strategies NOW will thrive. The ones that don't? They'll be fighting over an increasingly small pool of talent. Read the full article here: [The Next Millionaire Class? Why America's Future Depends On Tradespeople] What's your strategy for attracting technicians to this AI-proof industry? Let's talk about it in the comments below👇 #AutomotiveIndustry #TechnicianShortage #AutoRepairBusiness #SkilledTrades #FutureOfWork

You're struggling to find techs. So you jump on ChatGPT and type: "write me a job post for a technician." Sound familiar? Here's what a new MIT/Boston University study with 180,000+ employers just proved... When businesses used AI to write job posts: - 19% MORE job posts were created - Posts got 5% MORE applications - But hiring rates DROPPED by 15% Why? Every AI-generated post looked identical. Generic. The same recycled Indeed garbage that's already flooding the market. Worse: Job seekers wasted 6X more time applying to jobs that never intended to hire. The "easy" AI posts attracted employers who weren't serious about filling positions. Here's what I've been saying all along: Garbage in, garbage out. If you just ask ChatGPT for "a technician job post," you'll get the same B.S. everyone else is posting. That's not how you attract A-techs who have their pick of shops. The employers who succeeded? They put in real effort. They ask tough questions. They dig deep into what makes their shop different and tell compelling stories that invite top talent in and make them the hero. AI can be a powerful tool - IF you know how to use it right. That means doing the hard work upfront: understanding your ideal tech or service writer, defining your unique culture, and crafting prompts that extract real value. That's exactly what we teach here in the Technician Find community. We show you how to ask the right questions - whether you're writing from scratch or using AI as your assistant. HINT: The free tools you can find in the Shop Owner's AI Toolkit here in the community were trained from the start on the right questions. Because at the end of the day, top techs can smell a copy-paste job post from a mile away. I ran the full 73 page MIT study through NotebookLM to create an 11 minute podcast for you. It's attached it to this post if you want to listen to a full breakdown. If you want to see the full study, here's the link: https://mitsloan.mit.edu/ideas-made-to-matter/what-can-happen-when-employers-use-ai-to-write-job-posts

More power for building secret AI hiring weapons for independent shop owners. I can't wait!💪🏽

A few weeks back, I talked to a shop owner who told me that he copy-pasted a generic Indeed job ad template to find some techs. Two weeks later? Zero applications. Sound familiar? Then I introduced him to Jason Perkins - not a real person, but an AI avatar trained on 7 years of REAL technician conversations, comments, and frustrations. What happened next blew his mind... "Jason" tore apart his "competitive pay and benefits" ad in seconds, pointing out exactly why techs scrolled past it: - "Top pay" with no numbers = red flag - Zero mention of no weekends = they assume you work Saturdays - Corporate HR boilerplate language = instant turn-off - No proof of culture claims = empty promises The Lesson: Good techs don't respond to robotic job ads. They respond to posts that speak their language, address their actual frustrations, and prove you're different. In this week's demo, @Rob Morrison rode shotgun with me as I covered: ✅ How to get Jason to rewrite your Indeed ad in under 60 seconds ✅ The exact follow-up sequence for no-shows (that actually works) ✅ 5 passive recruiting Facebook posts that techs will actually share ✅ Why "we pay top dollar" is killing your applications ✅ The 72-hour rule that stops good techs from ghosting after accepting offers Action: Watch the full demo via the link in this post and request free access to Jason in our Shop Owners AI Toolbox (if you don't already have access). This isn't another generic AI tool. It's a custom GPT trained on 100+ pages of real world technician psychology, proven ad templates, and the exact words that make techs stop scrolling. P.S. One shop owner used Jason's rewrite and got 3 qualified applications in 48 hours after months of crickets. The best part? It took him less time than brewing his morning coffee. Stop guessing what techs want - let Jason tell you exactly what they've been saying for years.