If you're reading this, chances are you're familiar with the cycle of frustration in finding and keeping skilled automotive technicians. The lack of responses to your ads, sifting through a sea of subpar applications, and the constant challenge of not just finding, but retaining master techs without breaking the bank. It's a tough spot to be in, but what if I told you there's a way to make your shop the place every skilled technician wants to work? Over the past six years, I've spent countless hours speaking with technicians, understanding their needs and desires, and now, I'm excited to share a game-changing resource with you. I've created a simple yet powerful diagram, a quick cheat sheet, that boils down the top traits that automotive technicians truly seek in an employer. This isn't guesswork; it's a distilled essence of what makes technicians tick and how you can align your shop to meet these needs effectively. Here's a sneak peek into the three pillars of this diagram: RESPECT: It starts with the shop culture and communication. Technicians aren't just looking for a job; they're seeking a workplace where they feel valued and heard. MONEY: Competitive salary and benefits are non-negotiable. Good techs know what they are worth. It's not about giving away the store, it's about showing that you recognize their worth and are willing to invest in them. If you don't, your competition will. GROWTH: A nurturing environment where management cares about their employees' growth, both professionally and in their life outside the shop, is a game changer. Now, why does this matter to you? Because understanding and implementing these pillars can transform your shop into a magnet for top talent. It's about creating an environment where technicians don't just come for a job but stay for a career. So, how can you use this information? It's simple. Use this diagram as your blueprint to fine-tune your shop's approach to hiring and retaining technicians. Use this information to write your help wanted ads, make decisions about shop culture/activities, have conversations with current and potential employees, etc.

Imagine snapping a candid photo of your auto shop filled with hardworking, loyal techs, each deeply engrossed in their work, while you're planning your next vacation. Sounds like a dream, huh? Ever thought, "Why can't I find quality techs who aren’t just hopping jobs?" Yep, it feels like trying to find a needle in a haystack. But what if I told you there's a way to tap into that goldmine of hidden talent – those not hanging around job portals? Exciting, right? Well, buckle up, let's dive in. It's all about social media, but not the boring, old-school way. It’s about writing unique ads that are compelling to technicians and talk about the benefits THEY receive when they come to work for you. Think deeply about what makes your shop stand out. What do your current employees like about working for you? How do you remove obstacles and make sure your team member’s lives work inside and outside of the shop? If a tech asked you in an interview, “Why should I go through the time and trouble and take the risk to leave my current job to work for you?” Would you have a good answer? And what if you rack your brain on these questions and you draw a blank? Well, this is exactly where you need to start. Put the time and effort into building your shop culture into something that will attract the caliber of employees you want on your team. It doesn’t work the other way around. Don’t be like the man standing in front of the stove saying, “give me heat then I’ll put in the wood.” Visualize this: Your shop, buzzing with committed technicians, each having your back. Your phone's notifications? No longer job applications, but vacation deal alerts. Your business grows, profits soar, and your nights? Well, they're peaceful and restful. Ready to change the game and open yourself up to a whole new world of good candidates? Post your next job on social media and give it a boost to show it to more of the right folks. You’ll be glad you did.😉🔧

Are you on the hunt for ways to wow your customers and demonstrate your business culture at the same time? This one's for you... I was in Starbucks today and saw this on the wall (see pic). How easy would it be to post something like this in your waiting room? Try it and let me know how it goes! Take care, -Chris

"What is the foundation of a successful company? It's the culture." M. Kevin Davis M. Kevin Davis is the creator of the Quick Lube Expert program. For more than 28 years, Kevin has been inspiring, motivating, and equipping others to live out their dreams.

Sometimes we are so busy doing the work that we forget why we are doing the work. But there is a simple way to keep yourself, and your team, on track and aligned with company goals. To find out more, listen to our newest addition to the YouTube Shorts classroom: What is Your Shop's Theme? Tell us what your shop's theme is in the comments