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Not one in 10 shops I work with uses Indeed to its fullest potential. I know, that's a bold claim and it may ruffle a few feathers but it's true. Most shops are still stuck in the "Post, Pay and Pray" paradigm of looking for technicians on the job boards and this strategy is dying a slow (but expensive) death. Carm Capriotto, host of Aftermarket Weekly invited me on his show yesterday for a chat about what it takes for independent automotive repair shops to find qualified technicians on Indeed. The full 27 minute conversation is now available in the classroom: View it for strategies and tactics on how to find techs faster and spend less money on Indeed.



Bill Nalu
Chris Lawson
New comment Apr 6

"The definition of insanity is doing the same thing over and over and expecting different results." -Albert Einstein Do you ever feel like you've done everything possible to find a good tech? Not only have you done everything that you could think of but you've done everything that your colleagues and the "experts" have told you that you should do. And when you come up short, what do you do next? If you're like most shops, you start over from the beginning and do everything that you know doesn't work all over again! Hey, no judgement here. It's just human nature. But when you're running a business, you need a better strategy for winning. What if you had a proven game plan for handling the top 7 mistakes that independent shop owners make when looking for technicians? Not just someone pointing out that you aren't getting results with your current strategy but actual, practical, workable solutions for the top mistakes that prevent most shops from starting conversations with good technicians and getting them to apply consistently. Well, you're in luck! Chris had a great chat with Rick Selover on his podcast Mind-Wrench about the top mistakes most shops make when looking for technicians and what to do about them. Rick is a great guy and he's also a skilled business coach so he knows how to ask the right questions to get you thinking in terms of results. Here's a sneak peek of what they covered: What is the most important thing that you can mention in your ads no matter what position you are hiring for? How can you create help wanted ads that deliver the right message to prospective employees? How do you tell a story about your shop that attracts technicians? How do you find techs who are employed and aren't actively looking for work? What does it take to be successful finding technicians on social media? Why is throwing more money at job boards a losing proposition? What is the best way to make sure that you don't find yourself in a pinch when an employee quits on you unexpectedly? And much more...



Having trouble finding talented techs? That's the big roadblock to your shop's growth and profitability right? I can chatter on for as long as I like about the tech shortage and salary inflation, but what if you’re an independent shop owner without an unlimited budget to throw at job boards, salaries and sign on bonuses? And who has time to waste chasing deadbeats who ghost you before the first interview? I mean, sure, you could go stalk techs on their lunch hour near your local dealership or write your name and phone number on oil filters and have a friend drive the vehicle into your competitors shop, but seriously, is that how you want to run your business? Is there actually a way to find good techs today that’s not shady and won’t cost you an arm and a leg? Well, that’s exactly what Carm Capriotto and I talk about in this podcast episode. I’ll show you how to polish your online presence, where to find good techs and how to structure your ads to grab their attention and get them to apply. They’ll also show up for your interviews, and if you do a good job of “selling the dream”, they’ll join your team and become productive and happy employees for years to come. Sound good? Well, click the link below and listen to the podcast. It will be a good use of your time. Warmest regards, -Chris #technicianfind #automotive #technician #mechanic #technicians #hiring #autorepairshop #automotiverepair #automotiverepairpro



Dan Vasquez
Chris Lawson
New comment Jan 31

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