Imagine snapping a candid photo of your auto shop filled with hardworking, loyal techs, each deeply engrossed in their work, while you're planning your next vacation.
Sounds like a dream, huh?
Ever thought, "Why can't I find quality techs who aren’t just hopping jobs?"
Yep, it feels like trying to find a needle in a haystack.
But what if I told you there's a way to tap into that goldmine of hidden talent – those not hanging around job portals?
Exciting, right? Well, buckle up, let's dive in.
It's all about social media, but not the boring, old-school way.
It’s about writing unique ads that are compelling to technicians and talk about the benefits THEY receive when they come to work for you.
Think deeply about what makes your shop stand out.
What do your current employees like about working for you?
How do you remove obstacles and make sure your team member’s lives work inside and outside of the shop?
If a tech asked you in an interview, “Why should I go through the time and trouble and take the risk to leave my current job to work for you?” Would you have a good answer?
And what if you rack your brain on these questions and you draw a blank?
Well, this is exactly where you need to start.
Put the time and effort into building your shop culture into something that will attract the caliber of employees you want on your team.
It doesn’t work the other way around.
Don’t be like the man standing in front of the stove saying, “give me heat then I’ll put in the wood.”
Visualize this: Your shop, buzzing with committed technicians, each having your back.
Your phone's notifications? No longer job applications, but vacation deal alerts.
Your business grows, profits soar, and your nights? Well, they're peaceful and restful.
Ready to change the game and open yourself up to a whole new world of good candidates?
Post your next job on social media and give it a boost to show it to more of the right folks.
You’ll be glad you did.😉🔧