Why you aren't getting applications from techs (and how to fix it)

Chris Lawson

Feb 7 (edited) • 📣General discussion📣

When you desperately need a tech but you aren't getting any applications, you're dead in the water.

You can't grow
You settle for "good enough" or "a warm body" that can "fog a mirror"
You burn out your team trying to "do more with less" in an effort to squeeze out profitability
You piss off customers by pushing appointment dates out further and further

That's no way to live.

Over the past 7 years we've worked with nearly 200 independent auto repair shops to help them hire faster.

When we start out with a new client, there are three basic things that we do immediately to get applications flowing:

1️⃣ FIX THEIR ADS - Most ads for techs just plain suck. Your ads need to be unique, creative and compelling. They need to invite technicians into a story where they are the hero and you are the guide who has their back. A story where they will have the opportunity to live a better life, inside and outside of the shop.

2️⃣ FIX THEIR OFFER - You can't attract an A-Tech with a C-Tech offer. It's not "all about the money". Every shop has a unique combination of benefits and culture that would be compelling to the right tech. We help them find it.

3️⃣ GET THOSE ADS IN FRONT OF THE RIGHT TECHS - If you're relying on posting to job boards, you're doomed. If a tech is skilled, has a good attitude and wants to work, they are working. They aren't trolling job boards.

Once we fix these three things for a shop, applications start to flow.

If you'd like help troubleshooting your hiring campaigns, leave me a comment or DM me and someone from my team will reach out.

Let's come up with a customized plan for your shop that can solve this problem and get those applications flowing again so you can grow.

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