I've shared a version of this message before.
And I'm going to share it again.
There's an old story about a priest who gave the same sermon every Sunday for a month straight. Same words. Same message. Week after week.
Finally, one of his parishioners came up to him after church and said, "Father, are you okay? You've been preaching the same sermon for four weeks now."
The priest smiled and said, "I'm fine. But I'm going to keep preaching this sermon until you start applying it in your life."
That's how I feel about what I'm about to say.
So here it is again.
When things get hard in your hiring… do you go chase the next shiny object?
Do you hire an expert or a consultant… then ignore their advice the moment the work gets boring?
Do you buy a new course, ask another shop owner for advice, download a new script or ad template, try a new job platform… and then three weeks later start hunting for the NEXT new thing because results didn't show up fast enough?
Be honest with yourself.
Here's what that cycle actually looks like from the outside:
You hit resistance. You get discouraged. You start questioning whether the tactic even works. So you start searching again. You find something new. You get excited. You start over. You hit resistance again.
And the whole time, you never stayed with any single approach long enough to actually get good at it.
That's not a hiring problem.
That's a consistency problem.
Years ago, a mentor told me something that changed the way I approach everything in business. He said:
"Chris, stop searching for the perfect way to attract clients. Any tactic will work if you give it enough time and do it the right way. It will take you at least 12 months to master any tactic so be patient. And always remember, when you get impatient and try a new tactic, the clock starts over and you have another 12 months of hard work ahead of you with very little visible results."
Twelve months.
Not twelve days. Not twelve posts. Not twelve ad campaigns.
Twelve months of doing the same thing, getting better at it, refining it, pushing through the boredom and the frustration until it becomes second nature.
That applies to every part of hiring.
Your job ads. Your follow-up. Your outreach. Your employer branding. Your speed to lead. Your interview process. Your onboarding. Your leadership skills.
Thankfully when you work with Technician Find we've already put in the time in most of these areas so you don't have to reinvent the wheel.
But for you as a shop owner, there are several key areas where we can't pinch hit for you.
So here's what you do...
Pick one. Get good at it. Then pick the next one.
If you want to go faster, you can enlist the help of someone who has mastered one or more of the tactics.
Pay for speed and then listen to their advice!
But here's what most shop owners do instead.
I've got a client I love to death. Great guy. Hardworking shop owner. Every time we talk, we go through the strategy. The tactics. The scripts. The daily actions. What to do. What not to do.
And every few weeks, he comes back and says, "What's the new stuff?"
Not because the old stuff didn't work.
Because repetition got boring before mastery showed up.
And that's the trap.
Switching feels productive. It feels like progress. But it's usually just self-sabotage wearing a disguise.
Bruce Lee said it best:
"I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times."
Hiring is no different.
You don't need a new tactic.
You need more reps on the tactic you already have.
So here's my question for you — and I want you to actually answer this one:
What is the one hiring tactic you need to put more reps on that could transform your hiring game forever?
Drop it in the comments.
Stop starting over. Start mastering.