May 17 • 🤖Shop Owner's AI Toolbox🤖
Techs Decide in 14 Seconds—Are Your Ads Even Getting a Chance?
Think technicians are carefully reading every word of your help wanted ad?
Think again.
A LinkedIn study found that job candidates spend just 14 seconds deciding whether to apply—and most don’t even read the bottom third of the ad.
That means if your job ad doesn’t hook them fast with the right message, you’re out.
⚠️ Missed info? They scroll past.
⚠️ Boring headline? They never click.
⚠️ Too much fluff? They bounce.
⚠️ Sound corporate like a dealer? Been there, done that.
Over the past 7 years I've read a LOT of crappy ads for techs. I mean real stinkers!
And I've written and tested HUNDREDS and HUNDREDS of ads.
I'm not B.S.ing you here. I just uploaded my personal ad library for my team to access and I was shocked by how many ads I've written over the years!
Some worked better than others.
Some bit the big one, so I flushed them.
And some blew the rest away, getting more solid applications from better candidates.
Of course, I documented what worked and what didn't and that became the core of what we do here at Technician Find.
We write OUTSTANDING ads for our clients every day.
Then we get those ads in front of the techs who need to see them, whether they are looking or not...
...so they can hire great talent faster.
But not every shop wants our help😪.
I get it.
That’s where the Tech Ad Tuner comes in.
This free ChatGPT-powered tool helps you rebuild your job ad to grab attention fast, lead with what matters, and actually speak to the kind of techs you want to hire.
You get:
🔧 A top-loaded, skimmable ad optimized for attention
📈 Clear qualifications and shop benefits that pop
💬 A message that connects with real technicians—fast
Most shop owners swipe their competitors tired ads or write job ads from the hip.
But if you only have 14 seconds to win the right tech’s attention…
don’t leave it to chance.
You have access to the Tech Ad Tuner right now in the Shop Owners AI Toolbox right here in the Technician Find Community for free (you're welcome😉).
If you want more information on how to use it, join me this Tuesday. I'm going to demo all of my latest AI tools for hiring and marketing your shop.
You can check out the details here:
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Techs Decide in 14 Seconds—Are Your Ads Even Getting a Chance?
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Proven templates, strategies, training and top-level networking to help independent auto repair shops hire quality staff faster.
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