Everybody is talking about shop culture these days.
What is it?
How do you improve it?
How do you communicate it to potential employees in a way that gets them excited about joining your team?
I thought I'd share this quote from Donald Miller because it says it all.
Read it...
Digest it...
Live it.
Think about how you can apply it to your business so the next time you are interviewing a tech and they ask you why they should come work at your shop, you're not caught flat-footed.