Excellent example of what you can do to attract and retain top talent

Bill DeBoer at DeBoer's Auto has a great way to show appreciation for his staff and communicate shop culture. He sets each employee up with their own page on the shop site and then sends out an email introducing them.

Here's a bit of the email that Bill send's out. He keeps the email brief and then gets them to the website with the Read More call to action. Shows how a great shop culture organically leads to more marketing opportunities.

What do you think? Is this a project you will take on?

Chris Mazzawy

By Bill DeBoer, Sep 12, 2023 3:22:29 PM

Introducing Chris Mazzawy

Born and raised in the heart of New Jersey, Chris Mazzawy has that Jersey spirit and knows the ins and outs of our beloved Garden State.

Work History

As an Apprentice, Chris brings knowledge, experience, and a can-do attitude to our car repair dream team. From fixing those

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