A CPA just called out why your technician ads don't work

Your P&L can't out-perform your staffing.

Empty bays don't show up as a line item. They hide inside "missed revenue" and "delayed repairs" and "overtime for your remaining guys."

It's a financial problem wearing a hiring mask.

And here's the uncomfortable truth: most hiring fails before you ever post the ad.

That's why Hunt Demarest—the CPA behind Business By The Numbers who's built his career helping shop owners master the numbers that drive their business—featured my hiring framework in Chapter 5 of his new book, Beyond the Bays: A Financial Playbook for Auto Repair Shop Owners.

→ Grab the book on Amazon

Hunt didn't include me because I run ads. He included me because of how we think about hiring before the ad ever gets written.

Here's the direct quote from the book (p. 46):

"If you don't spend time on the front end, really thinking about what your ideal scene is, and who the ideal fit is, you can't write a decent ad or attract the right person…"

That single idea—doing the "ideal fit" work first—is what separates shops that fill bays from the ones recycling the same Indeed post for six months.

WHAT THIS MEANS FOR YOU

When you define your "ideal scene" before writing the ad, three things happen:

1. Your ad becomes targeted language, not generic filler. You're speaking directly to the tech who fits your culture—not broadcasting to everyone who needs a paycheck.

2. You start repelling the wrong applicants. Sounds backwards, but it's not. A clear ad filters out the job-hoppers and "just looking" crowd before they waste your time.

3. You hire faster. Because you're not sifting through 47 resumes from guys who'd never last 90 days anyway.

Since 2018, we've helped 200+ shops hire using this approach. Hunt saw the results and gave it a spotlight in his chapter on technician pay plans.

→ Buy the book here

Drop a comment below:

📖 If you grab a copy, let me know what you think of Chapter 5.

🔧 If you're hiring right now and want a head start on that "ideal fit" work, comment HIRING and I'll send you my checklist.

0 comments