7:32 AM · Technician Find Community

Chris Lawson

2d • 📣General discussion📣

7:32 AM

That's when a technician lead hit one of our client's campaigns this morning.

Not 10 AM when the shop is humming. Not during lunch when someone's scrolling.

7:32 AM.

Coffee still brewing. Shop still quiet.

Here's what most shop owners miss:

Technicians don't job hunt on YOUR schedule.

They browse while eating breakfast. They scroll after the kids get on the bus. They tap "submit" during a quiet moment before their current shop opens.

And here's the brutal truth we've learned running thousands of these ad campaigns:

When a tech makes the decision to look, they're already talking to two other shops. Just assume that.

So while you're waiting until "you have a minute" to check applications... another shop already called. Already scheduled the interview. Already made them feel wanted. Already got one step closer to making an offer.

We call it "speed to lead" in marketing.

Same principle applies here—except the stakes are higher.

Because you're not competing for a customer who might come back. You're competing for a technician who might never look again for another two years.

One of our highest-performing clients keeps their response time under 10 minutes during business hours. They have a system. A person assigned. A process.

The result? They rarely get ghosted. Techs actually show up for interviews. And they've hired three A-players in the last 18 months.

The lesson: Your recruiting ads can be perfect. Your offer can be compelling. Your culture can be amazing.

But if you sit on applications for 3-4 days?

None of it matters.

Here's what I'd challenge you to do this week if you're currently hiring:

Assign one person to monitor applications daily. Set up mobile notifications. Create a template response that goes out within 24 hours—ideally much faster.

Make "speed to lead" your new hiring mantra.

Because the tech you're looking for is out there right now.

The question is: will you be the first shop to reach them and start the conversation?

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