…and made the Inc. 5000 list the same year. Make it make sense, right? Most people hear “we lost $1M” and assume the business is falling apart. But for us, that was the year the real business was finally being built. Because every revenue level teaches you something— and if you don’t learn the lesson, you stay stuck at that level. Here’s what the journey actually looked like: Under $50K: You’re testing your offers. The market—not your opinions—decides what works. Your only job: sell every day until the data tells you where to focus. $50K–$100K: You can make money, but not consistently. One-off work keeps you busy, not free. Lesson: Build one offer you can resell, not recreate. $100K–$500K: Your swings are caused by lack of structure. Retainers and licensed trainings gave us stability. Lesson: Predictable revenue matters more than impressive months. $500K–$1MM: Split focus is sabotage. I was half law firm, half speaker—too many lanes, no real direction. Lesson: Choose the lane your future depends on, not the one your past is comfortable in. $1MM–$3.5MM: Your identity becomes the ceiling. You can’t outwork your way into the next level—you must out-lead it. We built a team (including my mom), created systems, and stopped being the engine. And then came 2024: A year where revenue dropped by over $1 million… and every gap was exposed. The blessing is we dint have to layoff a single team never and in fact hired. Even though top line revenue dropped our profit was the highest it’d ever been. I tell CEOs grow as soon as you can so you can afford to weather some losses. But instead of crumbling, we cleaned it up. We tightened focus. We rebuilt foundations. We became a company that could grow on purpose. And that’s the year we made the Inc. 5000 list. Because identity shifts often show up as financial dips before they show up as financial jumps. And now? This year we’re already up more than $1 million in one of the most uncertain markets I’ve ever seen.

I got busy today. 1. Set up our holding company. 2. Opened our DAF so we can intentionally give, not emotionally donate. 3. Read up on LLC structures so we scale with sense—not vibes. 4. Met with my bookkeeper and saw our best profit year to date. 5. Found an oil & gas investment to reduce our tax liability. 6. Booked meetings with a tax strategy firm. 7. Read a book on advanced tax strategy. 8. Gave myself a salary raise like a real CEO. 9. Met with a new potential tenant for our rental property. 10. Debriefed Chris and built out our next steps. 11. Setup an automated webinar and ran ads to it. It took me ONE high tax bill to decide I would never be caught slipping again. You get me once. Because what I’m not going to do is keep feeding a system that has no interest in helping me build wealth. After going down this rabbit hole, here’s what I learned: This stuff is complicated, but it ain’t so complicated that you can blindly trust accountants and hope for the best. You can learn. You can read. You can ask better questions. You can become a student of your own money. And once you do that? You stop leaving thousands—sometimes hundreds of thousands—on the table just because “nobody told you.” We’re building wealth for years to come. On purpose. With strategy. And with our eyes open. Now the only reason I have to do all this is because we had a great year. To God be the glory. And this time next year I want YOU planning how bid of a donation you’re giving to your church and how much in bonuses you can give your team. So come to our Land Big Clients Challenge this year! Its our LAST event of the year: https://www.landbigclients.com/register

We are expanding and we’re looking for a skilled Delivery Assistant to support our agency with funnels, ads, and automations as we grow our core programs. About the Role: • Contractor role, ~50 hours/month • $25/hr+ • Flexible schedule within 9am–5pm EST • Must be comfortable with funnels, Meta ads, and backend automations • Daily communication and weekly team calls required You’ll Help With: • Updating and building funnels inside GoHighLevel • Creating ad creatives and writing ad copy • Setting up automations and workflows • Supporting webinars, launches, and agency projects • Maintaining and improving SOPs and client delivery systems You’re a Fit If: • You have experience with funnels, ads, and basic creative work • You’re proactive, organized, and detail oriented • You enjoy optimizing systems and client delivery • You can take initiative and work inside a fast moving agency If this sounds like you, apply here. Selected applicants will complete a paid test project as the next step.

We are growing and we’re looking for a detail oriented, tech savvy Operations Assistant to support the backend of the business. About the Role: • Part-time contractor, ~5 hours/week (up to 20 hrs/month) • $35/hr • Flexible schedule within 9am–5pm EST • Work directly with me on operations, launches, and client delivery You’ll Help With: • Scheduling emails and launch assets • Updating funnels and GoHighLevel workflows • Repurposing content • Light community management • Keeping SOPs and systems organized and up to date You’re a Fit If: • You’re organized, proactive, and reliable • You enjoy tech and learning new tools • You communicate clearly and take initiative If this sounds like you, apply here. We’ll invite selected applicants to a paid test project as the next step.

Look, I did an interview today about how we grew our business… Here’s the real key to our growth: 1. We raised our prices. We stopped charging $350 for services worth $35,000. 2. We built a strong team. Hardworking people who believe in the mission. 3. I stopped needing to be liked. As CEO, I started making the best decisions for the company—not the most popular ones. You can’t lead if your main goal is to be liked. It was a process. But maybe some of you need to: ✨ Raise your prices. ✨ Fight for your company. ✨ Wake up and realize life is too short to play average when you’re extraordinary. If that’s you, come to Speak Your Way To Cash® Live — we built it for YOU. 👉 www.speakyourwaytocashlive.com