Word of Mouth - How To Use it To Go Viral

Mar '23 (edited) in Other

How Cheerios Cereal Dominates Word of Mouth Over Disney (18 Million+ Visitors): Triggers Part 4~Disneyland Florida gets over 18 Million+ visitors annually at their theme park. So how on earth does a healthy low cholesterol cereal win over the famous Disneyland when it comes to word of mouth?

The answer is one word. Triggers. What is a trigger and how does it work? A trigger is an association your brain links to certain things which causes certain behavioral patterns or emotions that you react to.

It’s the famous experiment that Pavlov the Scientist used on his dog.

Every time the dog would eat the food he would ring a bell. What this caused was an association with the bell and the food in the dog's brain. With a couple of repetitions when Pavlov rang the bell without giving the dog food it started salivating. Why?

The dog associated the bell sound with expecting to be fed food. So how does Cheerios do it? Well, when you think of breakfast the chances are Cheerios is one of the top things in your mind. If the golden rule is “Top Of Mind Is Tip Of Tongue” it makes sense why Cheerios is dominating Disneyland in terms of Verbal Transmissions.

We can all apply this principle to our marketing strategy by finding a way our product or service can be associated with something that happens on a frequent basis. Here are some examples you can use.

Examples Of Frequent Things You Can Use:

- A certain time of day

- A certain day of the week

- A certain place

- A certain smell

- A certain person

- A certain taste

- A certain sound ETC…The list can go on and on but this is a very good starting point when it comes to incorporating triggers into your marketing strategy.

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