The new INSIDE OUT content system

Feb '23 in Other

The way I create content has changed.

Before I used the OUTSIDE IN approach.

I was creating content for people OUTSIDE my audience to try to bring them INSIDE my audience.

As a result, I was obsessed about algorithms, mass-market appeal, and attracting more more more.

But there's a few problems with this approach:

I ended up with a lot of people who liked my content, but no one who loved my content

It was never clear to me WHO I was creating for. Because I was always creating for people who weren't already in my audience, it was difficult to imagine who they were, or what they liked.

There was always a slight difference between what my audience wanted, and what I needed to do to grow my audience. Difference groups wanted different things. This caused tension

Most of my focus was on marketing (bringing people in), and less was on product (making the people already here happy)

But what if I flip the model on it's head?

Enter the INSIDE OUT approach.

Instead of creating for people OUTSIDE your audience to try bring them IN.

Create for people INSIDE of your audience, until they become raving fans, and they bring people OUTSIDE IN.

Now you get a few people who LOVE your content (which is better for niche fame, gets you 1000 true fans, and probably gets you more customers). Instead of trying to attract the attention of everyone, now you attract the attention of the RIGHT PEOPLE

It's crystal clear who you are creating for. If you have a community, make for them. If you have a product, create for your customers. Then just share any content you make for them publicly.