Credibility-hack.
Leverage the credibility of others through close association.
When I got started on YouTube I was a spotty, uneducated, teenager.
I had zero credibility.
So I procrastinated on making content for ages.
"Why would anyone want to listen to me?"
I was never claiming I was an expert.
I was saying "Marcus Aurelius was an expert, and here's what he said."
It worked! I started growing my audience.
Then I realised that I had overcome my procrastination around uploading videos, so now I had some credibility around that topic.
"I used to procrastinate, now I don't, here's how I did it."
I went from borrowing other's credibility to having a bit of my own.
I started being the 'productivity guy'
Launched a flagship digital product.
Made $1M in 2 years.
So... if you don't have credibility...
Credibility-hack!