🛖 How to find your Tribe as a Creator
I just finished Film Booth's Avatar Workshop and Arlin Moore's Tribe Accelerator here is what I learned:
There are 3 types of creators:
80% type 1: Just makes videos that he likes and wonders why he is not getting any views
15% type 2: Asks his audience about what they want to watch, he is getting decent views, but nothing extra
5% type 3: He makes videos to a specific avatar, the creator knows better what the viewer wants than them, and the viewer feels as if every video was made just for him and thinks that the creator can read his mind.
Note: If you want to join the 5% you have to have a specific avatar that you will create content for!
Do you need an avatar if you make videos for your younger self and you are solving your problems?
the answer is yes because you still have to specify your younger self, and maybe you want to focus only on a part of your younger self.
So to answer the title, to build a tribe/community you have to build your viewer avatar, if you have one you will attract a type of people to your channel.
You just have to ask would Jake (or insert your viewer avatar name) love this video?
You have to keep in mind your viewer avatar every time you make your thumbnails, edit the videos, choose the titles, make inside jokes, build a product, etc. it's the foundation of everything.
yesterday I talked with Jamie, and we worked on a thumbnail, and the question that came up, is that would your avatar click on it? Does he feels any emotions when he looks at the Tiktok Demon on the thumbnail, does he even loves cartoons? would it give him a nostalgic feeling and makes him curious? If the answer is yes, then the thumbnail is great, and the viewer will unreasonably feel that he has to click on the video.
but if his viewer avatar hasn't read comics but only reads books and watches films, then the viewer won't feel the same connection, maybe he would click, but never would vibe with you and become a superfan
Okay hopefully now you have a great understanding of why you have to build your viewer avatar, let me walk you through the process of making it:
PART 1: The Worksheet
note: it usually takes more than an hour, so don't try to rush it.
The most important part of this worksheet is the PSYCHOGRAPHIC part let's talk about it:
FEARS: title your video as a way to move away from the pain/ their deepest fear
MOTIVATORS: use these things, to make them take action
GOALS: if you achieved these goals, show the viewer how can they do the same
BELIEFS/VALUES: make your videos align with these values
okay, so there is not a specific use for each of these things, you just have to use them, when you thinking about video ideas,
for example, if my ideal viewer's goal is to learn to play the guitar and he loves and values his family,
then a video titled: I Taught my Mom how to play on the Guitar
would probably resonate with the viewer, and they would love it.
So my advice here is when you think about a video idea, always have these 4 things in front of you, and ask yourself:
would my ideal viewer click on this video?
(check out the pictures to see how I do it)
if they wouldn't click I put it to the:
  • Jake wouldn't click category
If they would click, I ask myself, but how much would Jake resonate with it?
the 3 categories are:
  • Good video idea
  • Jake would LOVE it
  • OOH SHIIT (completely blown away)
after I come up with the video ideas I will put them into one of these categories and ask myself, how can I make them more appealing to Jake?
If I cant boost it up to at least to the Jake would LOVE it category, I delete that video idea.
Pro tip: its easier to spend a little bit of extra time and come up with better ideas then to spend days making an average video
PART 2: Your ideal viewer's life
this is a little bit of extra, If you want to do really good work, I recommend you also complete this:
What is your Ideal Avatar doing Today? (press ctrl + f > more options > replace the word "Jake" with your viewer avatar name)
that's it for today, I hope you enjoyed this small avatar workshop by me!
If you have any questions about youtube or you would love to have a call, send a DM, and we can talk!
- Ben
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Benedek Santa
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🛖 How to find your Tribe as a Creator
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